SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
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SXSW 2014 Interactive Festival 142 143 SXSW 2014 Interactive Festival STARTUP VILLAGE HILTON DOWNTOWN, LEVEL 4: 500 E 4TH STREET; AUSTIN CHAMBER: 535 E 5TH STREET 9:30 AM Hilton: Salon E The Future of Marketing: Advocacy By empowering employees and customers to be advocates and influencers who pro- mote your brand, you can grow awareness, reach and revenue. Join this session to learn the strategies behind developing a successful employee and customer advocacy program and hear real world examples of how advocacy can play a vital role in your marketing plan. Sponsored by Dynamic Signal. Jim Larrison Solo • Intermediate • #Advocacy 11:00 AM Hilton: Austin Chamber Offices ATI/Silicon Hills Austin Startup Pitch Finals The final round of a pitch competition hosted by Austin Technology Incubator and Silicon Hills News. These are five finalists chosen from an earlier session who will com- pete for the following prizes: six months at ATI, a profile series in Silicon Hills News, or three coaching sessions from Articulate Persuasion. John Stockton, Kyle Cox, Venu Shamapant Pitch Event • Advanced • #PitchATX 11:00 AM Hilton: Salon AB SXSW Accelerator: Health Technologies This event allows early-stage startups to pitch their product and/or services to indus- try experts. Three companies that have advanced from the previous day within the "Health Technologies" category will dazzle a live audience, three judges and co-em- cees with their ideas on Sunday, March 9. A winner for each category will be selected the evening SXSW Accelerator Awards Ceremony. Bob Metcalfe, Brad King, Cynthia Ringo, Ross Fubini, Shirley Bergin Pitch Event • Intermediate • #sxswaccel 11:00 AM Hilton: Salon C Policymakers & Startups Can Build Ecosystems Policymakers at all levels can be powerful partners for advancing startup ecosystems. Policymakers aren't always aware of startups in their area, and the economic impacts they bring. Startups don't always think to engage policymakers to bring awareness to their endeavors. The goal of this panel is to discuss how the two can work closer together, and build thriving communities. Brandon Pollak, Darrell Issa, Gregory Ferenstein, Suzan Delbene Panel • Intermediate • #sxpolicy 11:00 AM Hilton: Salon D Brazilian Speed Dating #1 Meet 11 hand-picked startups from across Brazil in a speed-dating round designed primarily for members of the VC/entrepreneur/finance/business communities inter- ested in Brazilian entrepreneurship and innovation opportunities. Other • Intermediate • #SpeedDate 11:00 AM Hilton: Salon E Should You Drop Out of School to Start a Company? As the average student loan debt rises over $30,000 and options such as starting a company become more feasible for college-aged entrepreneurs, more young people will consider dropping out of college altogether. This panel will discuss multiple per- spectives around the value of staying in school for starting a company to thoughts on dropping out to accelerate a career in entrepreneurship. Andrew O'Hara, Cam Houser, James Barlow, Michael Gibson Panel • Beginner • #startupedu 12:30 PM Hilton: Austin Chamber Offices Austin: Home of the Journey Entrepreneur Journey entrepreneurship is a unique path which results from the "journey capital" of the founder. Your journey capital is the sum of experiences, relationships, knowledge, passions, skills and capabilities accumulated through your life. Journey entrepreneurs have a fundamentally different approach to their ventures than other entrepreneurs. Starting a journey business is a natural next step! Bijoy Goswami Solo • Intermediate • #JourneyATX 12:30 PM Hilton: Salon AB SXSW Accelerator: Innovative World Technologies This event allows early-stage startups to pitch their product and/or services to indus- try experts. Three companies that have advanced from the previous day within the "Innovative World Technologies" category will dazzle a live audience, three judges and co-emcees with their ideas on Sunday, March 9. A winner for each category will be selected the evening SXSW Accelerator Awards Ceremony. Bob Metcalfe, Brad King, Joan Gillman Pitch Event • Intermediate • #sxswaccel 12:30 PM Hilton: Salon C #siliconvalleyproblems: Can We Fix the Tech Mess? Owen Thomas is editor-in-chief of ReadWrite, one of the most respected tech sites on the Web. But before he got there, he spent 17 years working in the trenches of technol- ogy journalism, from the groundbreaking Suck.com and Red Herring to the fearsome Valleywag. In this talk, he shares what he's learned from taking on the Valley's reality distortion field and telling the unvarnished truth. Owen Thomas Solo • Beginner • #ReadWrite 12:30 PM Hilton: Salon D Brazilian Speed Dating #2 Meet 10 hand-picked startups from across Brazil in a speed-dating round designed primarily for members of the VC/entrepreneur/finance/business communities inter- ested in Brazilian entrepreneurship and innovation opportunities. Other • Intermediate • #SpeedDate 12:30 PM Hilton: Salon E The Soap Lady: Finding Disruptive Consumers Meet today's disruptive consumer: a woman in Africa whose innovative repackag- ing of soap changed the way her neighbors get clean. Learn how understanding the human experience can inform successful innovation in emerging markets, and revo- lutionize the way innovators and technologists solve problems worldwide. Sponsored by Nielsen. Mitchell Habib Solo • Intermediate • #nielsen 2:00 PM Hilton: Salon AB SXSW Accelerator: Wearable Technologies This event allows early-stage startups to pitch their product and/or services to in- dustry experts. Three companies that have advanced from the previous day within the "Wearable Technologies" category will dazzle a live audience, three judges and co-emcees with their ideas on Sunday, March 9. A winner for each category will be selected the evening SXSW Accelerator Awards Ceremony. Bob Metcalfe, Brad King, Erick Schonfeld, Ethan Kurzweil, James Park Pitch Event • Intermediate • #sxswaccel 3:30 PM Hilton: Austin Chamber Offices 1M Ideas: Entrepreneurs & Communities Collaborate Session leaders Dean Kakridas and Chelsea McCullough have participated in the Aus- tin evolution, having both advised, worked for and created their own startups. They will discuss the elements that contribute to the creation of a community like Austin and how entrepreneurs can leverage the strengths of the Austin ecosystem to create their own companies or startup communities. Chelsea McCullough, Dean Kakridas Dual • Beginner • #1Mideas 3:30 PM Hilton: Salon AB SXSW Accelerator: Entertainment & Content Technologies This event allows early-stage startups to pitch their product and/or services to indus- try experts. Three companies that have advanced from the previous day within the "Entertainment & Content Technologies" category will dazzle a live audience, three judges and co-emcees with their ideas on Sunday, March 9. A winner for each cat- egory will be selected the evening SXSW Accelerator Awards Ceremony. Bob Metcalfe, Brad King, David Tisch, Monica Dodi Pitch Event • Intermediate • #sxswaccel FESTIVAL SESSIONS