SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
Issue link: http://read.uberflip.com/i/265255
9:30 AM–6:00 PM Classroom 104 Content Everywhere: Preparing for Mobile & Beyond Mobile is more than a design-and-dev challenge. It's a content problem. As we embrace responsive design, launch apps, and consider all kinds of devices—from smartphones to Google Glass to connected cars—we need content that can keep up. This workshop will help you untangle your content's past and plan for its future by focusing on flexibility, adaptation, and reuse. Sara Wachter-Boettcher Intermediate • Content & Distribution • #mobcontent 9:30 AM–1:30 PM Classroom 106 Community Managers: Ready for a Seat at the Table? This is not a lecture. You will not be bored by endless PowerPoint presentations. This is a four hour long workshop encouraging others to share the best prac- tices and group together community managers from all industry backgrounds. It is time to have advanced conversations and push the community management conversation beyond managing social status updates. Are you ready for a seat at the table? Lauren Vargas, Vanessa Rhinesmith Advanced • Work & Career • #cmgrsxseat 9:30 AM–1:30 PM Classroom 202 Commanding Influence: Power Cues for Geeks In this four-hour-long workshop, communications ex- pert Dr. Nick Morgan explores recent brain and behav- ioral science on how humans communicate. He shows us how to control the unconscious mind to connect with other people powerfully and persuasively. Nick Morgan Advanced • Work & Career • #PowerCues 9:30 AM–1:30 PM Classroom 203 Museums & Mothballs: Reinventing the Experience This is a hands-on workshop, held in part at the Blan- ton Museum of Art, where participants will be using Stanford d.School Design Thinking process and E-180's approach to peer-learning to create a prototype of a new product based on a challenge proposed by the Blanton's Education Department. Christine Renaud, Laura Martini, Matthew Tiews, Michael Turri Advanced • Art, Science & Inspiration • #MuSXSW 11:00 AM–1:30 PM Classroom 105 Turning a Blind Eye to Good Usability For most of us web designers/developers, we fall into the trap of thinking adding alt text to images is enough to make our websites "accessible." Ed Schipul, CEO of Tendenci, and blind motivational speaker Rachel Ma- gario, Assistive Technology Specialist at PACER Cen- ter's Simon Technology Center, will discuss what ac- cessibility online looks like to both web designers and visually impaired users. Ed Schipul, Rachel Magario Intermediate • Design & Development • #blindeye 11:00 AM–1:30 PM Classroom 204 The Democratization of Technical Creativity There is a long tradition of learning from others in front-end web development. APIs and the cloud are also simplifying the complex. A non-coder cannot quickly become lead engineer, but many projects no longer require a founder with deep programming knowledge. Just about everyone can harness their creativity and use technology to share it with the world. Adam DuVander Intermediate • Art, Science & Inspiration • #techcre8 11:00 AM–1:30 PM Conference Rm 301 Exploring Personal Genomics Advances in genotyping technology has given insights into where we came from, how we interact with our environment, and how we get sick. This workshop offers a guide to the applications of personal genomics. We provide a background on genomics and discuss tools for exploring ancestry, as well as genetic disease and drug response associations. You can follow along if you have personal genetic data. Jeff Hammerbacher, Joel Dudley, Konrad Karczewski Intermediate • Health & Business • #genomics 3:30 PM–6:00 PM Classroom 102 Bootstrap It! Marketing Automation on a Budget When you're running a startup or small business — and strapped with limits in time, money and human resourc- es — your marketing success hinges on your ability to get more out of fewer assets than your big business competitors. But your WordPress website combined with a little effort and few third party tools can make you a marketing machine! Erik Wolf Beginner • Health & Business • #bootstrap 3:30 PM–6:00 PM Classroom 103 The Complete Hardware Crash Course Learn how to take advantage of open source hardware and software to focus your efforts on the core value of your product that makes it unique. In this two and a half hour long workshop, we will cover how to leverage the Open Source Firefly Project hardware and software to create a new device. This includes customizing the electronics, mechanicals, and software. Andrew Sanderson, Denis Bohm Intermediate • Design & Development • #hardwarecc 3:30 PM–6:00 PM Classroom 105 Speaking of Mobile, Go JS, Go Native, or Both... Want to write hybrid mobile apps for Android and iOS but want to share as much code as possible across the apps? Yeah, we thought so. Bring your JavaScript skills and we'll show you how. Got native iOS or Android skills? That'll work too. We'll walk you through building an app with the Liger framework and you'll leave with a stylish new tool for building cross-platform apps. Alec Plumb, Brad Marsh, John Gustafsson, Robert Tomb Advanced • Design & Development • #ligerftw 3:30 PM–6:00 PM Classroom 106 The Art & Science of Social Listening Drawing from our experience of listening for some of the greatest brands in the world, we will provide the workshop attendees with the tools and approach on when and how to conduct social listening, make it actionable, and get the most value from it. This two and a half hour long workshop will include guidance, case studies, and hands-on exercises. Attendees should bring their laptops. Anne Taillandier, Kristin O'Halloran Intermediate • Social and Privacy • #ArtSciSoc 3:30 PM–6:00 PM Classroom 202 It's All Spelled Out: Typography for Developers During this workshop, developers will be empowered to learn typographic principles that can make design direction more successful. Designers and art directors will hear innovative ideas and best practices for work- ing collaboratively with developers. The audience will walk away with tips and tricks for using typography to bring their app to life. Brandy Porter, Jeff Heaton Intermediate • Design & Development • #typefordev SXSW 2014 Interactive Festival 198 199 SXSW 2014 Interactive Festival WORKSHOPS AT&T CONFERENCE CENTER, LEVELS 1–3: 1900 UNIVERSITY AVENUE SPECIAL PROGRAMS