Northshore Magazine

November 2014

Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.

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Page 32 of 259

November 2014 31 photographs by robert boyd on a typical saturday afternoon, Jor- dan's Furniture in Reading is abuzz with activity in a way that few furniture stores are. Kids run around mini replicas of the Massachusetts State House and Boston Public Garden that are built entirely out of millions of colorful jellybeans. Families watch a water, light, and music show as they enjoy Richardson's Ice Cream, catch a movie at the IMAX theater, or have bur- gers and fries at Fuddruckers. And changes destination Reading at the Ready There's no shortage of things to see and do in this small Middlesex County town. By Alexandra Pecci have come to the huge store, too: Fall 2014 brings with it Beanstalk, a ropes course and zip line that is replacing the trapeze school that called Jordan's Furniture in Reading home for a decade. "The whole idea is to bring unique and unusual things to our customers," says Eliot Tatelman, president and CEO of Jordan's Furniture. He calls the new ropes course the "type of thing that just about everyone can do…. It's a fantastic thing to do in a group or as a family." Secured with harnesses to prevent falls, ropes course participants can scale about 30 different adventure and climb- ing elements, as well as test their balance and nerves by walking across ropes, wires, and boards. A smaller version of the ropes course, Beansprouts, caters to little kids. Tatelman says that Jordan's Furniture in Reading is likely one of the highest grossing furniture stores in the country, and it's certainly one of the most fun. But not all of Reading is that high-flying. In fact, the people who call Reading home describe a quiet town that's friendly and welcoming, with high-per- forming schools and a strong sense of volunteerism. Reading's strong school district is bol- stered by a great set of town services and a collaborative town government, says

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