CONTINGENCY WATCH
But you are a representative for
them. So as a marketing partner,
you and your team need to start
thinking on how you can further
increase that company's brand
awareness.
So when you are courting
a new or potential marketing
partner, approach it as if you are
competing against a magazine
ad. Asking for $1500 for example,
could buy a full page ad in a small
publication reaching 40K readers.
$50,000 may buy a 30-second
commercial television spot in a
local station and reach 600,000 +
viewers. Understanding what can
be purchased with the amount
of money you are asking for can
make your marketing (sponsorship)
proposal much more effective.
Your proposal should show how
you can get them more eyes, and
stronger impressions if they spent
those marketing dollars with you. —
Charlene Bower
Charlene Bower is the owner
of Bower Media and hosts a
series of online marketing classes
including the Racer Marketing
School and one titled Social
Media & Web Class. Visit www.
BowerMediaMarketingSchool.com
for more info.
Publisher's Note: SCORE Journal
reaches nearly 200,000 unique
visitors, and has a 30-minute
engagement time. SCORE Races
reach millions of viewers on the
CBS Sports Network and airs twice,
doubling the viewership of each
race. SJ
MARKETING PARTNERSHIPS
FOR RACERS MEANS MORE
THAN JUST DECALS ON
THE SIDE OF A VEHICLE.
EXPERIENCED RACERS
LIKE ROB MACCACHREN
KNOW HOW TO GET
EXTRA EXPOSURE FOR
THEIR PARTNERS, WHICH
GIVES "SPONSORS" A
GOOD REASON TO KEEP
THE MONEY FLOWING.
CHARLENE BOWER
076
SCORE JOURNAL
