Fleet Management News & Business Info | Commercial Carrier Journal
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56 COMMERCIAL CARRIER JOURNAL | OCTOBER 2015 owner-operators from PacTrans and look forward to expanding our services up and down the West Coast." Everyone can be a STAR Haney also recently unveiled its new brand, which is dominated by the shape of a star that represents the company's internal work culture – defi ned as Safety, Teamwork, Account- ability and Respect. The company's All-STAR framework was developed by Haney drivers in conjunction with executives to create a workplace environment the company touts as unlike any other in trucking. "We've done something that's never been done in the industry, and that's partner with our drivers to create a management and compensation plan that is driver-centric," Carlander says. With its All-STAR performance plan, Haney enables its top drivers to earn top-of-industry pay regardless of seniority – meaning the company's best drivers literally earn the most money. It doesn't matter if they've driven for two years or 20; if they per- form at a high level, they're rewarded. The All-STAR Program is comprised of fi ve levels: Base, Safety, Teamwork, Accountability and Respect. Each quarter, everyone within each level starts as equals, and as the quarter progresses, those who perform the best are recognized. At the end of the quar- ter, the top performers are given the opportunity to move up to the next level. Top performers also are given the opportunity to qualify for bonuses. All drivers start at the Base level and earn their way into each successive level; the higher the level, the better the pay, bonuses and perks. Also, within each level each quarter, drivers are ranked on their performance, and those who have performed the best receive bonuses from the higher end of that level. Because of the way the levels are laid out, drivers don't have to do better than all other drivers – only the drivers within their current level. However, the higher the level, the stiffer the competi- tion; at the top levels, the outstanding drivers all are doing everything they can to beat out the other drivers to make one extra point so they can get into the level's higher bonus brackets. The program's purpose is to reward those drivers who want to help Haney make more money. The better they perform, the more money they save the company in fuel and breakdown costs. The higher their level of custom- er service, the happier their customers, who are more likely to think of Haney when new business becomes available. Overall, Haney's operating structure has resulted in improvements in met- rics across the board, highlighted by: • On-time delivery rates consistently higher than 90 percent; • Increasing driver compensation nearly 10 percent, with the potential for nearly 100 percent; • Driver turnover of less than 30 percent compared to industry averages of more than 90 percent; and • In the trailing six months, a U.S. Department of Transportation-record- able accident rate of zero. "The results speak for themselves," Carlander says. Spreading the virtual word In June, the company rolled out its new gohaney.com website for its employees, customers and the public. Haney designed the updated site to provide more relevant information to both truck drivers searching for a job and potential customers looking for a company to haul their freight. The company says the new site offers added functionality, including employee user accounts, customer user accounts, the latest company news and press releases. More functionality is planned over the coming months. "When you have engaged and mo- tivated drivers, you have safer opera- tions, happier drivers and satisfi ed customers," Carlander says. CC J I N N O VATO R S pro les carriers and eets that have found innovative ways to overcome trucking's challenges. If you know a carrier that has displayed innovation, contact Je Crissey at jcrissey@ccjmagazine.com or 800-633-5953. Haney's new brand is dominated by the shape of a star that represents the compa- ny's internal work culture, de ned as Safety, Teamwork, Accountability and Respect. Haney carries products such as beverages, paper, glass, aluminum, food and other gen- eral merchandise throughout the Western states and Canadian provinces. Haney updated its website to provide more relevant information to both truck drivers searching for a job and potential customers looking for a company to haul their freight.