SCORE Journal Issue 6 - 2016

SCORE Journal - The Official Publication of SCORE Off-Road Racing

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Page 57 of 103

O ne of the biggest advantages to SCORE teams and their sponsors are the many new marketing opportunities that have become available. From courses in marketing and racer information websites to extensive race coverage on national and international television networks, SCORE has opened up an array of exposure opportunities. According to SCORE CEO Roger Norman, several new media and marketing channels are a result of SCORE working to gain additional branding that can be a great benefit to participants and sponsors. "Aside from putting on races and all the logistics to pull that off successfully, our focus is also on helping racers and teams to get sponsors," says Norman. "During its early days, there really wasn't anything for SCORE's major sponsors to get involved in. Now we have international television coverage, a digital magazine and much more. This allows us to unlock the value of what we're doing." BROADCASTING SCORE RACES The television aspect of SCORE's media and marketing plan is perhaps one of the biggest in all off-road racing. With its award-winning broadcast media partner BCII, each SCORE race is televised and broadcasted to a variety of national and international networks. This increased visibility FULL THROTTLE EXPOSURE ROGER NORMAN DISCUSSES SCORE'S NEW MEDIA AND MARKETING OPPORTUNITIES DESIGNED FOR RACERS AND SPONSORS 058 SCORE JOURNAL GETSOMEPHOTO

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