Issue link: http://read.uberflip.com/i/774279
USICERINKS.COM JANUARY.FEBRUARY.2017 / 21 Programming If you don't already offer open skate times or skating lessons, now is a great time to implement them into your programming, as well as introductory classes for other ice sports that also enjoy the Olympics boost, like speed skating and curling. Programming considerations: • Offering all-age and all-ability introductory classes for hockey, figure and speed skating, and curling is a great way to attract new participants. • Create follow-on programs for participants to transition into after completing introductory classes. • Establish the appropriate class frequency and address any obstacles preventing participants from registering (program cost, for instance). • Brief participants on safety policies and procedures before they step onto the ice. • Class size and student-to-instructor ratio often has a great impact on participant success and satisfaction. Marketing Now more than ever, business owners have access to inexpensive, or even free, marketing and communications tools. By planning ahead of time, rink operators can employ effective marketing strategies to capture Olympics enthusiasm. MARKETING TOOLBOX Get Social • Facebook, Twitter, Instagram and Snapchat are the major players in the social media game right now, and they're all free. Use them to inform your customers of operating hours, classes and other important information • Try "boosting" a Facebook post to reach your target audience or posting a 60- second skate-tying tutorial on Instagram. Power of Parties • At its heart, the Olympics is all about fun. Amp up your rink's fun by hosting special events like "bring a friend to class," or "pizza party Tuesdays." • Book a live music group or DJ for open skating sessions, or invite a local personality (your city's mayor or a nearby college's hockey coach, for instance) to participate. Local Leverage • Yours may be the only rink in town, which actually creates unique opportunities. Partner with the local school district to promote your rink's offerings with flyers, announcements or digital exposure. • Reach out to local on-air talent (radio or TV) or other community leaders and invite them to participate in your rink's activities. By planning ahead of time, rink operators can employ effective marketing strategies to capture Olympics enthusiasm.