Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.uberflip.com/i/85392
UPFRONT More ways to serve you CCJ's new Website, mobile apps deliver more news wherever you are BY JEFF CRISSEY f there's one thing that can't be denied in the world of publishing, it's the rap- idly evolving way in which readers consume information. While a Randall-Reilly Market Intelligence "Trucking Connectivity Study" survey of 480 fleet executives and managers completed last month revealed that printed magazines and e-mail newsletters remain the most frequently used sources of informa- tion in the trucking industry – and for that we're glad – it also showed strong demand for information from the Internet, social media outlets and other communications channels. Commercial Carrier Journal's recently over- hauled Website ( digital.com) reflects these trends in how fleet executives and managers get their information. While the URL remains the same, regular online viewers will notice nearly everything else has changed. In addi- tion to recategorizing news content on the home page, we've added feature articles, up- dates on specific regulations, links to industry- related news from sources around the Web and blogs from CCJ's editors as well as editors from our sister publication, Overdrive. These additions allow us to be more than just a con- tent provider; think of us as an aggregator of content as we work to be your go-to source for all your industry information. And if you're not into social media (What I are you waiting for?), we now bring it to you on CCJ Digital's home page with live updates via our Twitter feed from tradeshows, CCJ Symposiums and other industry events. We'll be activating this feature again next month with coverage from the Commercial Vehicle Outlook Conference in Dallas, Aug. 22-23, prior to the opening of the Great American Trucking Show. Given the proliferation of smartphones and tablet devices in the past couple of years, not surprisingly the survey also revealed a healthy increase in fleet execu- tives using such devices most often to con- nect to the Internet. CCJ's new app, a mobile companion to the Website, offers a slick new interface for accessing industry news content on-the-go and even allows users to share articles via e-mail, Twitter and Facebook from within the app itself. While it's the editors' jobs to supply content for the Web, newsletters and apps, the Website redesign and app develop- ment are the products of who I call the "wiz- ards behind the curtain." Their names never get spilled in ink in the pages of the magazine or online, but their contribu- tions to delivering you a first-class medium to consume industry content certainly warrant recognition, so allow me to do so here: Marlin Caddell, Kyle Jernigan, Katie Turner and Jason Kelley – thank you on behalf of CCJ and its readers for enhancing the digital experience. Early data analysis shows we're on the right track, with a 42 percent increase in Website page views in the new site's first month compared to January, and a 125 percent jump in mobile visitors in the same timeframe. While those results are encour- aging, we'll continue to develop new ways to provide you the best industry information in the format you most prefer, be it print, mobile or online. If you have any sugges- tions, we welcome your feedback. JEFF CRISSEY is Editor of Commercial Carrier Journal. E-mail jcrissey@ccjmagazine.com. 6 COMMERCIAL CARRIER JOURNAL | JULY 2012 CCJ's new apps for iPhones and iPads offer a slick interface for viewing news content on the go. New Website and app features: CCJ Overdrive