Issue link: https://read.uberflip.com/i/1322197
© 2020, Amazon Web Services, Inc. or its Affiliates. Recap from Episode 1: Know Your Customers How industry leading organisations transform their marketing efforts with using data to know their customers and the business impact they have been able to achieve. How technology can compliment your digital marketing strategies and the technical capabilities required to adopt a data-driven approach. Know your Customers • Emerge of digital marketing • Importance of Customer Experience Marketing and Loyalty • Understanding your Customer Touch Points to a data-driving marketing Transforming Marketing Effort • Two examples of how data- driven marketing helps o Increase sales o Making correct investment decision • Amazon.com – 35% of revenue generate from recommendation engine • Netflix – invested US$100M on House of Card Building an analytic capability • Obstacles organisations are facing • Why traditional Data Warehouse not working • Building a Datalake so organisations can consume data in various ways o Digital engagement o Personalised recommendation