Issue link: https://read.uberflip.com/i/1333960
44 e design process Understanding the space Understanding building structures Organising the space e human interface Sustainable design Communicating design Understanding the project Design student Daniela La Cava has put forward proposals for the redesign of a gallery at the V & A Museum in London. She has used a concept based on the idea of 'movement, tunnels and routes' to help develop her design. It has been crystallised around the occurrence in some parts of the London Underground of walkways that partially intersect, giving people on station pla orms incomplete glimpses of other walkways, and the people using them. is idea was one that intrigued and fascinated Daniela, and it proved strong enough to give rise to the concept. In turn, the concept has informed, for example, the structure, traffi c fl ows, decorative scheme and material choices of the fi nished museum scheme. Daniela has generated sketches, collages, scale models and formal drawings to develop, refi ne and resolve her ideas. ese have all been used to produce material that has helped to present the conceptual design of the space to the audience. Note that when presenting a project, it is not always necessary to produce highly sophisticated visual material. Simple techniques such as sketching, collage and photocopier work leave their own traces of rawness on the images which are not 'perfect', yet this hand-cra ed look is o en very helpful in presentations, simply because it looks natural and real. It is very engaging and appealing, and there is something about these qualities that encourages discussion with the client. In contrast, overly fi nished visuals can appear somewhat dictatorial, as if you are not allowing the client any room for manoeuvre within your proposals, which the client could negatively interpret. You don't need to be a great artist to be a designer, but you do need to be confi dent about communicating your ideas visually, whatever technique you use. is will come as you practise the diff erent techniques, and this confi dence in your presentation work will, in turn, give clients confi dence in your abilities as a designer. Case study Presenting ideas A quick sketch overlaid with trace is a simple way to explain the concept. For the title sequence of her presentation document, Daniela used two pages of tracing paper over a graphic copy of a photograph. e three pages layered interconnections, movement and excitement, engaging the reader from the start.