Issue link: https://read.uberflip.com/i/1333960
152 Understanding the project e design process Understanding the space Understanding building structures Organising the space e human interface Sustainable design Communicating design Telling the story e client needs to be educated about the ideas and concepts incorporated in the design. e client needs to be excited and beguiled by your proposals and as we are dealing with something physical, three dimensional and visual, the easiest way to describe it is with drawings or models. One of the elements of the design process that has already been heavily stressed during the discussion of design development is the need for drawings, and lots of them, so hasn 't the production of drawings and other visuals already been taken care of? Not completely. e drawings that are fi t for presentation are likely to have been taken on a stage further than those that have been used for design development, which would have been accurately drawn but not necessarily fi nished to a high standard. e drawings used for presentation will be carefully refi ned and executed in a manner that makes them sympathetic to the style of the project. Which drawings should you use? ose that show the scheme at its best and which explain the scheme most fully. How many drawings will be needed to do this? As many drawings as are necessary. is is another important point; there is no magic number of drawings that will make the design come alive. Instead, each project will need to be considered carefully to see what drawings need to be made. You will also need to show samples of the materials that are being proposed, real samples if these are available, so that it will be possible to see and feel the actual colours and textures that will feature in the scheme. Verbal presentation e idea of talking a client through the design in a one-to- one session is something that can make even experienced designers nervous. It is unlike almost any other business meeting. e reason for this is that the designer is so involved with it that there will be an incredible personal a achment to the work. No one likes to see their work disparaged, particularly when each aspect has been thought through in relation to the brief, but the truth is that if the drawings and other material do not provide a strong supporting role to the presentation, then it may be hard for the client to understand the design and see the benefi ts that the designer is talking about. is personal connection can be used to advantage. It will mean that the designer can be passionate about the work, making for a convincing and compelling argument for its adoption. e presentation will, however, need to be carefully judged as not all clients would appreciate an overly enthusiastic or fl amboyant approach to a presentation.