Issue link: https://read.uberflip.com/i/1333960
79 e brief has been taken, the raw data scrutinised and analysed, research undertaken, and the space surveyed. A concept has been generated to drive the project forward and to give that reassurance of a reference point for the design. And now the part of a project that most enthuses the majority of designers. e time when your imagination is given free reign to envisage unique and special solutions. It is the time when ideas take shape and become defi ned, when nebulous ideas are made manifest and given body and form through your sketches and drawings. Design principles are the axioms by which we can control and organise a space. ey have been tested over time and have proven to be resilient and adaptable to the needs of diff erent design disciplines. Many are universal: recognised across diff erent cultures. However, as a designer, you should not be afraid to question them. It would, perhaps, be more appropriate to view the principles as guidelines – good solutions will usually be achieved by following them, but truly spectacular and inspiring results are sometimes only achieved by working contrary to the accepted ways. As with most disciplines, having a sound knowledge of the basics is needed before the rules can be broken successfully.