Issue link: https://read.uberflip.com/i/1532287
® 15 END OF YEAR REPORT 2024 Approved for distribution outside of the LoRa Alliance ® ® • Public Relations & Thought Leadership: The LoRa Alliance expanded its media presence through 11 press releases that highlighted standard advancements, member ecosystem growth, and major industry milestones. We contributed 10 articles to leading industry publications, securing interviews and op-eds that advanced LoRaWAN's narrative in critical markets. These efforts, coupled with sustained analyst engagement and robust media outreach, ensured that LoRaWAN remained front and center in global IoT discussions. • Global Events & Vertical Trade Shows: Our 2024 global event strategy was designed to engage key audiences and highlight LoRaWAN's tangible benefits. The LoRaWAN Live event in Europe provided attendees with hands-on demonstrations, educational sessions, and valuable networking opportunities. To deepen our impact in key verticals, we established a strong presence at influential industry-specific gatherings, including Hannover Messe (industry & manufacturing), ACE (utilities– water), RE+ (renewable energy), IFMA World Workplace (buildings), Smart City Expo World Congress (cities), and Enlit (utilities–energy). These venues ignited productive conversations on scaling LoRaWAN solutions, accelerating deployments, and fostering ecosystem collaboration. We also supported numerous regional events with LoRa Alliance ambassadors and leadership, notably the highly successful, member-organized IoT Conference 2024 in the Philippines, which further expanded LoRaWAN's global footprint. The pinnacle of our event calendar was LoRaWAN Live in Munich, serving as a premier forum for stakeholders to unite, learn, and advance the global LoRaWAN ecosystem. • Technical Education & Ecosystem Support: The Alliance delivered several webinars that provided deep dives into emerging technologies, security updates, and systems integration best practices, ensuring that developers, engineers, device makers, and system integrators remained well-informed and equipped. Our expanded resources highlighted the critical role of integrators and solution providers, outlining best practices and step-by-step guides for successful IoT deployments. This educational support directly bolstered confidence among customers and partners, fostering ongoing innovation and growth within the LoRaWAN ecosystem. Reflecting on our 2024 accomplishments, the LoRa Alliance Marketing Committee successfully broadened LoRaWAN's global footprint and strengthened its position in key markets. The heightened focus on utilities, cities & buildings, industry & manufacturing, coupled with enhanced technical education and compelling communications, ensured that LoRaWAN is increasingly recognized as a transformative, futureproof solution for connected communities and businesses. Interested in promoting the LoRaWAN standard further? Contact marketing@lora-alliance.com for details on how to engage with the Marketing Committee. MARKETING COMMITTEE