®
33
END
OF
YEAR
REPORT
2024
Approved
for
distribution
outside
of
the
LoRa
Alliance
®
PR: MAXIMIZING VISIBILITY FOR LoRaWAN
®
11
PRESS RELEASES
967
TIER 1 ARTICLES
2024 saw an increase in visibility of nearly 20 percent for LoRa Alliance
®
and LoRaWAN
®
through the media. Led by the new
leadership announcement with 55 pieces of coverage, the roadmap announcement with 50, and the certification update with 35,
it is clear the market remains hungry for news and technical updates about the Alliance and LoRaWAN standard.
We maintained our thought leadership with 13 article placements and 13 interviews, alongside nearly 20 analyst briefings, and
member companies ZENNER and Uplink provided contributed technical articles for placement with IoT Insider. For 2025, our
goal is that the Alliance become *the* source for LPWAN stories, with editors and analysts seeking us out for comment when
there are LPWAN-related market developments.
2024 LoRaWAN NEWS HIGHLIGHTS:
2024 PR & ANALYST PROGRAM STATS
2.6B
UNIQUE
VISITORS
PER MONTH
11.9M
AVERAGE
VISITORS
PER MONTH
6
ANALYST BRIEFINGS
IN SCHEDULING
27
MEDIA BRIEFINGS/
CONTRIBUTED
ARTICLES
17
ANALYST
BRIEFINGS
COMPLETED
