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LoRa Alliance 2024 End Of Year Report

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® 30 END OF YEAR REPORT 2024 Approved for distribution outside of the LoRa Alliance ® ® YOUTUBE: This year on YouTube, we emphasized quality over quantity by spotlighting strategic webinar topics and presentations from our LoRaWAN ® Live Munich event, resulting in a 10% increase in subscribers and a 38% uptick in impression click-through rates. Despite fewer new uploads, our 40,619 total views, 118,998 minutes watched, and 789 shares highlight strong audience engagement. We look forward to expanding our content in 2024 with an exciting webinar lineup — sign up for our newsletter to stay informed about upcoming sessions. SUBSCRIBERS 4,144 TOTAL VIEWS: 40,619 MINUTES WATCHED: 118,998 IMPRESSIONS: 279,249 IMPRESSION CLICK THROUGH RATE: 3.3 % SHARES: 789 NEW VIDEOS IN 2024: 27 FOLLOW US ON YOUTUBE: https://www.youtube.com/@loraalliance3333 SOCIAL MEDIA: EXPANDING THE ALLIANCE'S REACH AND ENGAGEMENT

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