10
Why Do Major Donors Give?
(Hint: It's Not About Tax Deductions)
Impact
Source: Inside Charity "What Tax Reform Means for Charity: more Money, Money, Money," Jimmy LaRosa
Type Cause Requirement Engagement Personality
Communitarian
Socialite
Devout
Investor
Dynast
Repayer
Altruist
(Seven Faces of
Philanthropy)
Religion
Education
Human Welfare
Healthcare
Public Benefit
Arts/Culture
International
Environment
Animals
Belief in Mission
Financial Stability
Project Interest
Staff Leadership
Campaign Leadership
Respected Locally
Respected Nationally
Influence of Solicitor
Memorial Opportunity
Gift Recognition
Leadership Gift
Board/Committee
Service
One-on-One
Email/Online
Interactive/Onsite/Tour
Social Media
Direct Mail
Special Events
Texting
Video
Telephone
Collateral Documents
− Mission Statements
− Case for Support
− Fundraising Plan
− Vision Statement
− Organization Plan
Dominance (D)
Influence (I)
Steadiness (S)
Conscientiousness (C)
Donor Motivation Matrix
