Northshore Home magazine highlights the best in architectural design, new construction and renovations, interiors, and landscape design.
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88 SPRING 2020 W HEN SUMNER FREE D M A N R E T U R N E D H O M E to Revere after serving in the Navy during World War II to open a small business in 1947, it's safe to say he could have scarcely imagined what his typewriter repair shop would someday become. How could he have envisioned the Beach Sales Discount Appliances and Electronics of today, with its sleek and gleaming 10,000-square-foot facility showcasing the latest home appliances in every style shop nshoremag.com/nshorehome/ Beach Sales has a well appointed showroom, displaying appliances in kitchen settings . and finish imaginable? Or the space-age style "smart" appliances that do everything from help owners cook meals and make grocery lists to enable remote diag- nostics and repairs? Or even the simple fact that his great-grandson is now the fourth generation to be part of the family business? For all the phenomenal changes that Beach Sales has undergone, there are definitely things that Sumner Freedman would recognize 73 years later: a dedication to customer service, an expert staff, and a commitment to working with family and as a family. "That long-term stability and trust, loyalty, and shared values were really initiated by my grandfather," says chief operating officer Alison Charney, whose PERFECT APPLIANCES NEARLY 75 YEARS AFTER OPENING, THIS FAMILY-RUN BUSINESS IS STILL GOING STRONG. By Alexandra Pecci Photographs by Jared Charney