Interactive 2014

SXSW Interactive 2014 Program Guide

SXSW Interactive 2014 Program Guide: Tomorrow Happens Here

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CAROLINE ST. ROMAIN v v FRIDAY, MARCH 7 11:00 AM AT&T: Grand Ballroom OMMA: Should Brands Be Part of the Real-Time Convo? Are we really seeing brands become more human and finding voices through new direct-to-consumer chan- nels? Sponsored by Media Post. Bryan Jones, Natanya Anderson • #brandtrend 11:00 AM HGI: Colorado Black Social TV: How Black Programming, Viewers an African-Americans are not just social television partici- pants, they are major players that impact producers, advertisers and viewers. Lynessa Williams, Sherri Williams, Sil Lai Abrams • #blackTV 11:00 AM HGI: Red River How the Black Twitterverse is Changing Pop Culture In this panel, we will discuss how the Black community is changing the landscape of popular culture via Twitter. Janel Martinez, Kelechi Anyadiegwu, Tatiana King-Jones • #BTwitter 11:00 AM Radisson: Riverside BR What Do We Build Next? Learn how Adobe's Innovation Pipeline uses customer learning and rapid prototyping to go to final products in months. Sponsored by Adobe. Devin Fernandez, Winsha Chen • #adobesxsw 11:00 AM Wanderlust Building Relationships Through Real-Time Relevance Sponsored by Team Detroit, this panel will discuss how you create individual moments of connection that build lasting impact for a brand. Jon-Paul Jacques, Scott Mills, Stuart O'Neil • #AlwaysOn 12:30 PM AT&T: Grand Ballroom OMMA: What Do Marketers Want from Mobile? Sponsored by Media Post, we ask senior executives what they want and need to see to make a rich mobile media ecosystem thrive. Keith Nyhouse • #FromMobile 12:30 PM HGI: Colorado Network Design Thinking & Black Male Engagement Learn how aspirational networks are built through co- designing with your community. Charlie Brown, Donna Frisby-Greenwood, Shaka Senghor, Trabian Shorters • #AAengage 12:30 PM HGI: Red River Digitalundivided: From the "Valley" to the "Hood" digitalundivided is a social enterprise that is leading the charge to develop a model for tech entrepreneur- ship and education - learn how. Ashley Scott, Elisa Camahort Page, Tobias Wright, William Crowder • #DIDTECH 12:30 PM Radisson: Riverside BR 5 Things Developers Need to Know About Design Sponsored by Adobe, come learn the design guidelines and techniques that developers should know to help them work better with designers. Paul Trani • #adobesxsw SXSW 2014 Interactive Festival 187 SXSW 2014 Interactive Festival 187 Partner Programming FRIDAY, MARCH 7 Team Detroit Wanderlust: 206 E 4 th Street Adobe Creative Camp Radisson: 111 E Cesar Chavez SATURDAY, MARCH 8 Mobile Saturday Wanderlust: 206 E 4 th Street SUNDAY, MARCH 9 Social Innovators Summit Austin City Hall: 301 W 2 nd Street Hill+Knowlton Wanderlust: 206 E 4 th Street MONDAY, MARCH 10 Engage, Inspire, Ignite: Conversa- tions About Unleashing Social Good Wanderlust: 206 E 4 th Street TUESDAY, MARCH 11 Innovation Policy Day: Survival Guide for the New Economy Lambert's BBQ: 401 W 2 nd Street SXSW 2014 Interactive Festival 186 187 SXSW 2014 Interactive Festival PARTNER PROGRAMMING AT&T, BLACKHEART, CITY HALL, HGI, HOLIDAY INN, LAMBERT'S, RADISSON, WANDERLUST SPECIAL PROGRAMS SPECIAL PROGRAMS MVMT HOUSE: MARCH 7–MARCH 9 Hilton Garden Inn, 18 th Fl: 500 N IH 35 Colorado & Red River Rooms The SXSW Interactive Festival believes very strongly in the power and impor- tance of diversity in all its forms. Diversity is also why we strive to showcase many different points of view at the event — some of which we may happen to agree with, some of which we may not agree with. In short, we believe that the more diverse inputs we incorporate into the event, the more compelling the event becomes. The MVMT House sessions are an important part of this effort to create more diversity at SXSW. An extension of what was termed as "Blacks in Tech" programming at the 2013 SXSW Interactive Festival, these sessions cover a range of issues central to African Americans who are working in the digital creative space. LATINOS IN TECHNOLOGY TRACK: MARCH 7–MARCH 9 Holiday Inn Town Lake: 20 N IH 35: Sunflower & Lantana Ballrooms At SXSW Interactive we operate off a few fundamental principles, one of those being the belief that a diverse community is a strong community. In-line with that pursuit, in 2014 we will be hosting the Latinos in Tech track. Latinos in Tech is a three-day-long program that showcases Latino talent and innova- tions in the tech and new media space. In its inaugural year, the LTT will ex- plore the impact of the Hispanic voice on tech and, in turn, the impact of tech on the Hispanic voice. This track will see a broad range of thought leaders and visionaries across all industries take the stage. From designers and developers to entrepreneurs and trendsetters, these speakers will help raise awareness about tech innovations both in and outside of the US.

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