Interactive 2014

SXSW Interactive 2014 Program Guide

SXSW Interactive 2014 Program Guide: Tomorrow Happens Here

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12:30 PM Wanderlust Behavioral Intelligence: Mobile's New Frontier Sponsored by Team Detroit, this panel will detail how behavioral intelligence is changing how marketers are thinking about personalization. Doug Stovall, Jim McArthur, Maani Safa, Tony Vecchiato • #MobileEra 2:00 PM AT&T: Grand Ballroom OMMA: Do Brands Fit in with Wearable Computing? Sponsored by Media Post, we ask a team of tech futur- ists, marketers and agency execs to see what a brand- ed wearable future might be like. Bachir Zeroual, Rob Garner, Shiv Singh, Sloane Kelley • #DoBrands 2:00 PM Holiday Inn: Lantana BR Seizing the Mobile Opportunity in Latin America Arturo Galvan • #SeizeMobile 2:00 PM Holiday Inn: Sunflower RM Chicapreneurs: Latinas in Technology We have tracked down some of the leading Latinas in technology that are harnessing their entrepreneurial spirit to create innovative companies encouraging oth- ers to do the same. Becky Arreaga, Rebecca Gonzales • #SeizeMobile 2:00 PM Radisson: Riverside BR Rich Web Experiences & the Future of the Web Sponsored by Adobe, come explore how the web can be used to create rich media experiences and what pos- sibilities may arise in the future. CJ Gammon • #adobesxsw 2:00 PM Wanderlust Power of Design Principles in a Connected World Sponsored by Team Detroit, this panel looks at the pow- er of Design principles and leveraging Design thinking to build brand relationships. Aaron Smith, Christine Jones, Michele Silvestri • #DesignCan 3:30 PM AT&T: Grand Ballroom OMMA: Instagram vs. Vine: Real World Smackdown We present some of the best examples of branded In- stagram and Vine spots, followed by an expert discus- sion. Sponsored by Media Post. Dave Marsey, Katrina Craigwell, Mark W Smith • #Smackdown 3:30 PM HGI: Colorado I'm (Not) A Designer: Accepting the Designer Label This talk is about my journey into UX and my struggle to accept the "designer" label. Morgan Burton • #notdesign 3:30 PM HGI: Red River Your Founder Is Your Product Manager A panel of experienced Product Managers and startup Founders will review the principles of product manage- ment that every leader should know. Alicia Dixon, Jason Shah, Paul Young, Teresa Torres • #ProductMgr 3:30 PM Holiday Inn: Sunflower RM What Would Cesar Chavez Tweet? Latinos & New Media Learn about the history and future of Latino's use of new media @SXSW. bit.ly/19H3lMb Aasil Ahmad, Estuardo Rodriguez, Melody Gonzales, Paul Chavez • #WWCCT 3:30 PM Holiday Inn: Lantana BR Bilingual Communities This panel will focus on how Hispanic users of reddit & social media are increasingly driving and shaping con- versations on and offline. Elianne Ramos, Lia Navarro-Pennington • #UseReddit 3:30 PM Radisson: Riverside BR The Onions of Interactive Infographic Design Sponsored by Adobe, learn about the value of inter- active infographics and how to create your own info- graphics with Adobe Edge Animate. Sarah Hunt • #adobesxsw 3:30 PM Wanderlust The Internet of Cars Sponsored by Team Detroit, this panel will discuss the direction of the digital automotive industry along with rise of the connected car. Dave Knox, John Ellis, Scott Lange, Sefi Grossman • #CarTech 5:00 PM AT&T: Grand Ballroom OMMA: The Best Mobile Ad Campaigns You Haven't Seen Sponsored by Media Post, we ask senior mobile ad ex- ecs to show us campaigns for a rival agency they wish they had done and why. Drew Neisser, Rob Griffin, Webster Lewin • #BestMobile 5:00 PM HGI: Red River Not Enough of Us—We Are Not Black Twitter Come talk with individuals who have used the platform in diverse ways to stimulate in-depth content engage- ment and inspire viral media. Adrian Walker, John Nichols, Justin Roberson, Kiana Fitzgerald • #blacktweet 5:00 PM Holiday Inn: Sunflower RM How Latino Entrepreneurs Can Win With Content To thrive in 2014 and beyond, Latino entrepreneurs need to establish their own media platform and create a content brand Fernando Labastida • #LatinosWin 5:00 PM Holiday Inn: Lantana BR Latinos Use Technology For Culture Sustainability Adrienne Pulido, Cristina Garcia Gamboa • #LTCulture 5:00 PM Radisson: Riverside BR The Ultimate Developer's Tool: Theory & Discussion Sponsored by Adobe, come engage in a discussion on how we can use our present knowledge to build the ultimate source code editor. Jonathan Dunlap • #adobesxsw 5:00 PM Wanderlust Evolution of Storytelling: Brands As Broadcasters Sponsored by Team Detroit, this panel explores what the Digital world will provide to Brands as they try to be the networks of the future. Toby Barlow • #beehive SATURDAY, MARCH 8 9:30 AM HGI: Colorado Startup Star Power: Startups Backed by Celebrity Learn how to get the attention of an A List celebrity who is involved in multiple projects and maintains such a busy schedule. James Martin, Tonya Sims, Tyrone Lewis, Vernell Woods • #starinvest 9:30 AM HGI: Red River Black Women in Tech: Uncovering Barriers to Entry In 2012 African American women held just three per- cent of tech jobs. The panel will uncover the overwhelm- ing barriers to entry for Black women in tech. Chanel Martin, Sonia Alleyne, Stacey Ferguson • #techladies 9:30 AM Holiday Inn: Sunflower RM Check Online for Session Scheduled in This Timeslot Check our online schedules at schedule.sxsw.com or SXSW GO, our mobile app, to find information about what will occur in this room. #schedule 9:30 AM Holiday Inn: Lantana BR Check Online for Session Scheduled in This Timeslot Check our online schedules at schedule.sxsw.com or SXSW GO, our mobile app, to find information about what will occur in this room. #schedule 9:30 AM Wanderlust Welcome to the Mobile Majority: Now What? Mobile has quickly transformed from a cute little puppy to an 800lb gorilla. What are companies doing to win? Sponsored by Urban Airship. Jonathan Nielsen, Mike Lowe, Richard Ting, Scott Kveton • #mobilesat SXSW 2014 Interactive Festival 188 189 SXSW 2014 Interactive Festival PARTNER PROGRAMMING AT&T, BLACKHEART, CITY HALL, HGI, HOLIDAY INN, LAMBERT'S BBQ , RADISSON, WANDERLUST SPECIAL PROGRAMS

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