12:30 PM Wanderlust
Behavioral Intelligence:
Mobile's New Frontier
Sponsored by Team Detroit, this panel will detail how
behavioral intelligence is changing how marketers are
thinking about personalization.
Doug Stovall, Jim McArthur, Maani Safa, Tony
Vecchiato • #MobileEra
2:00 PM AT&T: Grand Ballroom
OMMA: Do Brands Fit in with
Wearable Computing?
Sponsored by Media Post, we ask a team of tech futur-
ists, marketers and agency execs to see what a brand-
ed wearable future might be like.
Bachir Zeroual, Rob Garner, Shiv Singh, Sloane
Kelley • #DoBrands
2:00 PM Holiday Inn: Lantana BR
Seizing the Mobile Opportunity
in Latin America
Arturo Galvan • #SeizeMobile
2:00 PM Holiday Inn: Sunflower RM
Chicapreneurs: Latinas in Technology
We have tracked down some of the leading Latinas in
technology that are harnessing their entrepreneurial
spirit to create innovative companies encouraging oth-
ers to do the same.
Becky Arreaga, Rebecca Gonzales • #SeizeMobile
2:00 PM Radisson: Riverside BR
Rich Web Experiences & the
Future of the Web
Sponsored by Adobe, come explore how the web can be
used to create rich media experiences and what pos-
sibilities may arise in the future.
CJ Gammon • #adobesxsw
2:00 PM Wanderlust
Power of Design Principles
in a Connected World
Sponsored by Team Detroit, this panel looks at the pow-
er of Design principles and leveraging Design thinking
to build brand relationships.
Aaron Smith, Christine Jones,
Michele Silvestri • #DesignCan
3:30 PM AT&T: Grand Ballroom
OMMA: Instagram vs. Vine:
Real World Smackdown
We present some of the best examples of branded In-
stagram and Vine spots, followed by an expert discus-
sion. Sponsored by Media Post.
Dave Marsey, Katrina Craigwell,
Mark W Smith • #Smackdown
3:30 PM HGI: Colorado
I'm (Not) A Designer: Accepting
the Designer Label
This talk is about my journey into UX and my struggle to
accept the "designer" label.
Morgan Burton • #notdesign
3:30 PM HGI: Red River
Your Founder Is Your Product Manager
A panel of experienced Product Managers and startup
Founders will review the principles of product manage-
ment that every leader should know.
Alicia Dixon, Jason Shah, Paul Young, Teresa
Torres • #ProductMgr
3:30 PM Holiday Inn: Sunflower RM
What Would Cesar Chavez Tweet?
Latinos & New Media
Learn about the history and future of Latino's use of
new media @SXSW. bit.ly/19H3lMb
Aasil Ahmad, Estuardo Rodriguez, Melody
Gonzales, Paul Chavez • #WWCCT
3:30 PM Holiday Inn: Lantana BR
Bilingual Communities
This panel will focus on how Hispanic users of reddit &
social media are increasingly driving and shaping con-
versations on and offline.
Elianne Ramos, Lia Navarro-Pennington •
#UseReddit
3:30 PM Radisson: Riverside BR
The Onions of Interactive
Infographic Design
Sponsored by Adobe, learn about the value of inter-
active infographics and how to create your own info-
graphics with Adobe Edge Animate.
Sarah Hunt • #adobesxsw
3:30 PM Wanderlust
The Internet of Cars
Sponsored by Team Detroit, this panel will discuss the
direction of the digital automotive industry along with
rise of the connected car.
Dave Knox, John Ellis, Scott Lange, Sefi
Grossman • #CarTech
5:00 PM AT&T: Grand Ballroom
OMMA: The Best Mobile Ad
Campaigns You Haven't Seen
Sponsored by Media Post, we ask senior mobile ad ex-
ecs to show us campaigns for a rival agency they wish
they had done and why.
Drew Neisser, Rob Griffin, Webster Lewin •
#BestMobile
5:00 PM HGI: Red River
Not Enough of Us—We Are Not Black Twitter
Come talk with individuals who have used the platform
in diverse ways to stimulate in-depth content engage-
ment and inspire viral media.
Adrian Walker, John Nichols, Justin Roberson,
Kiana Fitzgerald • #blacktweet
5:00 PM Holiday Inn: Sunflower RM
How Latino Entrepreneurs
Can Win With Content
To thrive in 2014 and beyond, Latino entrepreneurs
need to establish their own media platform and create
a content brand
Fernando Labastida • #LatinosWin
5:00 PM Holiday Inn: Lantana BR
Latinos Use Technology For
Culture Sustainability
Adrienne Pulido, Cristina Garcia Gamboa •
#LTCulture
5:00 PM Radisson: Riverside BR
The Ultimate Developer's Tool:
Theory & Discussion
Sponsored by Adobe, come engage in a discussion on
how we can use our present knowledge to build the
ultimate source code editor.
Jonathan Dunlap • #adobesxsw
5:00 PM Wanderlust
Evolution of Storytelling:
Brands As Broadcasters
Sponsored by Team Detroit, this panel explores what
the Digital world will provide to Brands as they try to
be the networks of the future.
Toby Barlow • #beehive
SATURDAY, MARCH 8
9:30 AM HGI: Colorado
Startup Star Power: Startups
Backed by Celebrity
Learn how to get the attention of an A List celebrity
who is involved in multiple projects and maintains such
a busy schedule.
James Martin, Tonya Sims, Tyrone Lewis,
Vernell Woods • #starinvest
9:30 AM HGI: Red River
Black Women in Tech: Uncovering
Barriers to Entry
In 2012 African American women held just three per-
cent of tech jobs. The panel will uncover the overwhelm-
ing barriers to entry for Black women in tech.
Chanel Martin, Sonia Alleyne,
Stacey Ferguson • #techladies
9:30 AM Holiday Inn: Sunflower RM
Check Online for Session
Scheduled in This Timeslot
Check our online schedules at schedule.sxsw.com or
SXSW GO, our mobile app, to find information about
what will occur in this room.
#schedule
9:30 AM Holiday Inn: Lantana BR
Check Online for Session
Scheduled in This Timeslot
Check our online schedules at schedule.sxsw.com or
SXSW GO, our mobile app, to find information about
what will occur in this room.
#schedule
9:30 AM Wanderlust
Welcome to the Mobile
Majority: Now What?
Mobile has quickly transformed from a cute little puppy
to an 800lb gorilla. What are companies doing to win?
Sponsored by Urban Airship.
Jonathan Nielsen, Mike Lowe, Richard Ting,
Scott Kveton • #mobilesat
SXSW 2014 Interactive Festival
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SXSW 2014 Interactive Festival
PARTNER PROGRAMMING
AT&T, BLACKHEART, CITY HALL, HGI, HOLIDAY INN, LAMBERT'S BBQ , RADISSON, WANDERLUST
SPECIAL
PROGRAMS