SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
Issue link: http://read.uberflip.com/i/265255
SXSW 2014 Interactive Festival 118 119 SXSW 2014 Interactive Festival HEALTH & BUSINESS HILTON DOWNTOWN, LEVEL 6: 500 E 4TH STREET 5:00 PM Hilton: Room 616AB How 4-Stars Become $400: Turning Reviews to Sales This Core Conversation explores how to harness the power of the consumer voice and translate those opinions into sales from new customers and increase current customer yield using consumer feedback as the starting point. Never stop at 4 stars. Aydin Acar, Elizabeth Scherle Core Conversation • Intermediate • #4to400 5:00 PM Hilton: Salon F Connected Fitness 2.0: Shaping Healthy Behaviors Connected fitness starts with tracking activity and collecting data. It raises our aware- ness and helps us get off the couch. But how can we use this information to truly change behavior? This session will explore the most effective ways to educate users on what their personal data means, methods for turning that data into actionable insights, and how technology is hacking human motivation. Arthur Markman, Christopher Glode, Martha Wofford, Tim Roberts Panel • Intermediate • #fitfuture 5:00 PM Hilton: Salon G Check Online for Session Scheduled in This Timeslot Things change! Check our online schedules at schedule.sxsw.com or SXSW GO, our, mobile app, to find information about what will occur in this room at this time. We're sure it'll be really cool, whatever it is! #schedule 5:00 PM Hilton: Salon JK David Allan Introduces David Allen David Allan, managing editor at the BBC.com, will interview David Allen, guru of personal productivity and author of the international bestseller, Getting Things Done. Allan will also experiment in implementing Allen's groundbreaking methodologies around peak performance, time and stress management, and harnessing the power of focus and vision. David Allen, David G Allan Dual • Beginner • #DavidAllen SUNDAY, MARCH 9 9:30 AM Hilton: Salon G What Happens When Health & Tech Meet Up? Influential investors in digital health will discuss what excites them about the future of healthcare, and why now, is the time to reinvent the industry through innovation and collaboration. Jack Young, Jenna Rose, Malay Gandhi, Ted Maidenberg Panel • Intermediate • #HealthTech 9:30 AM Hilton: Salon JK Hacking Medical Training through Innovation Academic Medical Centers (AMCs) have yet to display a commitment to healthcare delivery innovation on par with their commitment to basic research. The lack of ad- equate training in design of new delivery models within AMCs impedes delivery in- novation. This panel explores approaches to jumpstart disruptive innovation at AMCs including startup incubators, Design Thinking and Lean Startup thinking. Andrey Ostrovsky, James Merlino, Krishna Yeshwant, Madhura Bhat Panel • Intermediate • #HackMedEd 11:00 AM Hilton: Room 616AB Mobile Advertising Needs a Paradigm Shift No matter what we need, there's an app for that…and an ad for that. An ad that is untimely, irrelevant and just plain annoying. It's time for a paradigm shift in Mobile Advertising. Join Damien Patton from Banjo and Asif Khan from The Location Based Marketing Association as they reveal surprising insights and statistics from mobile behavior around the world. Asif Khan, Damien Patton Core Conversation • Advanced • #mobileads 11:00 AM Hilton: Salon F The Connected Body—Can We Get Value from Wearables Health-related devices are estimated to be 60 percent of the wearables market, so understanding the health market will be key to the future. Join the panelists in a dis- cussion on how wearables can provide greater value to your health, how form factors will evolve and explore the growing role of mobile and software in providing deeper, richer insights into our health. Sponsored by Kaiser Permanente. Jef Holove, Lauren Goode, Rodrigo Martinez, Yijing Brentano Panel • Intermediate • #TechValue 11:00 AM Hilton: Salon G Crowdfunding Global Entrepreneurship Crowdfunding is going to allow developing nations and emerging markets to leapfrog decades-old financial regulation. This session will discuss global trends in crowdfund- ing and explain why the developing world will benefit the most. Jason Best, Sherwood Neiss Dual • Intermediate • #crowdfund 11:00 AM Hilton: Salon JK Techie Trekkies: Bringing Star Trek to Life Star Trek has given life to some of today's hottest technologies. One of the most coveted devices is the medical tricorder, a swiss army knife of a hospital used for diagnosing medical conditions. NASA-based Scanadu is bringing this device to life with Scanadu Scout. Rod Roddenberry, Sam De Brouwer Dual • Intermediate • #tricorder 12:30 PM Hilton: Room 616AB Inner Game of the Startup CEO: Stay Sane & Win Elite athletes must focus on more than physical training to win. Startup CEOs also have an inner game to master on the way to success. The CEO faces repeated rejec- tion, failures, overwhelming self-doubt (if not outright depression), and also struggles with difficult relationships. How can you unleash your full potential as a leader to create and inspire and to build the best product/company? Dale Larson, Marcy Swenson Core Conversation • Advanced • #StartupCEO 12:30 PM Hilton: Salon F Gamified Healthcare: Can Nikefuel Save Lives? This panel will outline findings from an ongoing research study evaluating the Fu- elBand as a motivational tool to encourage adherence to exercise prescription. We will compare results to traditional measurement tools & suggest how gamification & wearable tech may shape the future of prescriptive healthcare, as well as exercise. Sponsored by Kaiser Permanente. Ally Stuart, Craig Williams, Graham Stuart Panel • Intermediate • #healthfuel 12:30 PM Hilton: Salon G I Ran an Extremely Successful Crowdfunding Scam On August 20th, 2012 a product called "Instacube" was nothing more than a render- ing. By the evening of August 21st, it had raised over $100,000 in its first day on Kickstarter and earned over 3,000 media hits. A month later they had raised over $620,000. A year later, zero units have shipped. Join Savannah Peterson as she tells the story of how the Kickstarter success became a memorable scam. Savannah Peterson, Tom Miale Dual • Intermediate • #ScamedYou 12:30 PM Hilton: Salon JK Animal Madness No one goes crazy alone. Luckily, almost all of us can recover. In this talk, Laurel Brait- man takes us on a journey through the history of insanity in the animal kingdom—from suicidal Victorian horses and compulsively masturbating orangutans to today's dogs with OCD and zoo gorillas on Prozac. Other animals reflect what's most incredible, most disturbing, and most hopeful, about being ourselves. Laurel Braitman Solo • Beginner • #Animadness FESTIVAL SESSIONS