SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
Issue link: http://read.uberflip.com/i/265255
SXSW 2014 Interactive Festival 130 131 SXSW 2014 Interactive Festival SOCIAL & PRIVACY SHERATON AUSTIN: 701 E 11TH STREET SATURDAY, MARCH 8 9:30 AM Sheraton: Capitol ABCD Being Social with Grandma: Social Media for 50+ A multicultural specialist and partnership specialist discuss how AARP has been ef- fective in communicating and educating their members via social media tools on ev- erything from changes to healthcare, creating livable communities, to sex after 65. Concepts explained include: creating a social media strategy specifically for the 50+ population, using social media as an education tool, and more! Aldea Douglas, Andres Castillo Dual • Intermediate • #SocialAARP 9:30 AM Sheraton: Capitol EFGH Mobilizing Communities in Times of Crisis Following tragedies such as the Boston bombing, Oklahoma tornado, and the wildfires Americans turned to social networks for news and comfort. Hear from marketers who crafted content to address tragedies and found a way to funnel the attention into positive action. Learn what to do in advance to lay the groundwork for a response and hear how others are creating tools for immediate action. Claire Diaz-Ortiz, Michael Bellavia, Paula Veale, Shayne Adamski Panel • Intermediate • #crisistalk 9:30 AM Sheraton: Capitol View South How to Build Ultimate Surprise & Delight Campaigns Engineer a surprise-and-delight effort that will boost your reputation, leave your cus- tomers satisfied, and draw your prospects in. This session will discuss an engineer & surprise campaign that involves big data, incredible insight, strong tools and the keen ability to pick out the perfect present. Jacki Halas, Tom Zellman Core Conversation • Intermediate • #Delight 9:30 AM Sheraton: Creekside Mobile Security & the Future of the App Economy Revelations about NSA surveillance have raised concerns about mobile security. Most consumers don't know how their favorite devices work and are inclined to fear the worst in today's environment. Even if you believe your apps are secure, the time has to come for a discussion about what steps have been taken to protect user data. Jaclyn Louis, Jonathan Godfrey, Sonny Sinha Panel • Intermediate • #MobSec 11:00 AM Sheraton: Capitol ABCD Cities & Startups: A Marketing Match Cities across the country are turning to tech solutions for everyday problems. That's why Nextdoor, the private social network for neighborhoods, has developed a city program. Integrating cities into Nextdoor adds value and utility for both members and cities. These partnerships generate positive press, drive membership, and give cities a free tool to connect to residents. Jeremy Bird, Sarah Leary Dual • Intermediate • #mktgmatch 11:00 AM Sheraton: Capitol EFGH Putting a Real-Time Face on Polling This panel is about tapping into people's thoughts, feelings, and opinions more di- rectly, in real time: biometric and facial emotion detection, real-time polling on mobile devices, and sentiment analysis, enabling novel online interactive digital experiences and volumes of new data to mine for better understanding of how people make deci- sions. Gary Kazantsev, Martin Salo, Philip Resnik, Rana el Kaliouby Panel • Intermediate • #rtpolling 11:00 AM Sheraton: Capitol View North Do Consumers Really Care About Online Privacy? Who cares about online privacy? The Internet has forever changed the way we inter- act. We are now more trackable than ever, and the "data exhaust" users leave behind is increasingly used for sophisticated marketing, customer analytics, and much more. Do these uses of consumer digital data impact user behavior? Blair Reeves Core Conversation • Intermediate • #PrivacyNow 11:00 AM Sheraton: Capitol View South High on Hashtags Media campaigns are increasingly laced with hashtags to increase engagement while also inspiring branded social content. Outside of the obvious signs of being "under the influence," the act of hashtagging gleans invaluable data for brands to leverage in their advertising campaigns. Eric Bader Core Conversation • Beginner • #Hashtags 11:00 AM Sheraton: Creekside Innovation & Kids' Privacy: Can They Coexist? For better or worse, the way children play and learn has changed and privacy remains a concern as technology becomes a larger part of their daily lives. Developers are eager to provide parents and children the latest and greatest. Regulators are eager to sue anyone that collects personal information from kids without consent. Do we really have to choose between innovation and children's privacy? Elana Zeide, Lorraine Akemann, Sara Kloek Panel • Intermediate • #kidprivacy 12:30 PM Sheraton: Capitol ABCD It's Complicated: Teens' Social Media Practices After a decade of using social network sites like MySpace and Facebook, teens have glommed on to countless new apps, from Instagram to Snapchat to hangout and share. Building on arguments in her new book It's Complicated: The Social Lives of Networked Teens, youth expert danah boyd will help the audience interpret various teen social media practices. danah boyd Solo • Beginner • #youth 12:30 PM Sheraton: Capitol EFGH Structuring Community During Exponential Growth You've experienced the goal of many platforms—unchecked exponential growth in your user base. As your user base scales, how do you also scale internally to ensure that things like tone, response rate, and engagement remain consistent and a company- wide priority? Hear approaches to establishing Community teams at scale from team members at SoundCloud, Kickstarter, Instagram, and Airbnb. Brendan Codey, Cindy Au, Jenna Meister, Josh Riedel Panel • Intermediate • #ExpGrowth 12:30 PM Sheraton: Capitol View North In Data We Distrust: Fixing Online Privacy There is growing distrust over Internet data. Consumers fear how their information is collected and used, and companies struggle to maintain control over data when trans- acting with third parties. This Core Conversation challenges participants to develop ways to restore consumer and enterprise confidence by balancing respect for privacy while responsible commercial use of data. Joseph Galarneau Core Conversation • Advanced • #datatrust 12:30 PM Sheraton: Capitol View South How Using Big Data Can Tell Personalized Stories We can bring the humanity back into the bite-sized stories we tell with data by seeking out, understanding and incorporating the inherent narratives within it. Join this ses- sion to discover how to bring depth and meaning to massive amounts of data and the stories presented to end users. Eric Shoup, Francois Ajenstat Core Conversation • Intermediate • #datastory 12:30 PM Sheraton: Creekside NSA & the Future of Web Users & Web Companies At a pinnacle point in technological advancement, the tech industry is now faced with the prospect of National Security Letters, data subpoenas and constant privacy and security concerns from customers. This panel will be a frank discussion about the NSA, online surveillance, and the privacy expectations from the perspective of both web users and web companies. Brad Burnham, Cesar Hidalgo, Matthew Prince, Nicholas Merrill Panel • Intermediate • #NSAandYou FESTIVAL SESSIONS