MONDAY, MARCH 10
11:00 AM Ballroom E
Increase Sales with a Sonic Logo
In 12 minutes you will learn how to utilize music to
enhance any branding project to ultimately increase
your sales and fans. Sound good?
Cheryl Engelhardt
How New Technologies Have
Transformed Orchestras
Learn what a person with limited resources can achieve
without sales, marketing, programming and artistic
administration professionals.
Richard McKay
Decoding the VC Psyche
How can you exploit common VC psychological traits to
your advantage in the fundraising process.
Geoff Lewis
When to Pivot: A 163-Year-Old
Company's Evolution
Amex created a new division to operate like a startup
inside the company. Hear what's worked, what hasn't,
and the current mission.
Dan Schulman
11:00 AM Ballroom F
Why Your Non-Profit Needs Millennials
Volunteers, board members, and donors alike—learn
how you can engage and benefit from Millennials.
Felicia Bates
Social Media Etiquette Makes
or Breaks Fundraisers
Social media helps you take your fundraiser everywhere
your audience goes, so the potential reach is endless.
Lesley Mansford
Doing Good & Making Money
WebThriftStore CEO Douglas Krugman discusses how
nonprofits use social media and WebThriftStore to en-
gage donors and raise money for charity.
Douglas Krugman
Charity Porn: Sell Programs, Not People
Sell programs, not people. Social entrepreneur Ned Bre-
slin is disrupting the non-profit norm with digital cam-
paigns focused on impact.
Ned Breslin
12:30 PM Ballroom E
Discussion's Over: New Domains Are Here
The Internet has started to welcome hundreds of new
domain extensions. Get the practical advice you need to
advance or protect your brand.
Jeremiah Johnston
Making Money in the Small Business Market
Few companies generate $100+ million annually by sell-
ing to small businesses. Yodle CEO Court Cunningham
discusses how to succeed in local.
Court Cunningham
Creepy to Cool: Fine Lines
in Audience Analytics
P.S. Marketers: It is easy to go from "cool" to "creepy" in
a blink of an eye if you don't know who you are targeting.
Graeme Noseworthy
Not the Size that Matters,
It's How You Use It
Big data doesn't matter. Big ideas do. Stan Humphries
explains why bigger data isn't always better data.
Stan Humphries
12:30 PM Ballroom F
Scaling Radical Empowerment
Through Technology
Emerging tech tools and platforms will empower billions
across the globe to change their lives and communities
by 2015. Find out how. #mpowertech
Amanda Kloer
Viral Crowdfunding:
Story, Team & Gamification
How can we tell our story, manage a team and leverage
lessons from gaming to maximize the virality and suc-
cess of our crowdfunding campaign?
Matthew Bishop
Gen Y Sugar Daddy:
The Technophilanthropist
Technophilanthropists are the new Sugar Daddies for
charities. Big Bucks + Big Data + Social = MASSIVE IMPACT
Tamarah Black
The World Bank & Innovation:
Striking Poverty
Interested in tech for good? Join José-Manuel Bassat
from the World Bank to hear how they are inspiring
innovative ideas to strike poverty.
José-Manuel Bassat
3:30 PM Ballroom E
Designing Democracy: Raising Our Civic IQ
Artefact's Rob Girling as he demonstrates how design
can help people reach consensus for more civil discourse.
Rob Girling
Tweet & Protect: Humanizing
Authority with Social
Social media turned Big Brother upside down. Cops use
it to increase transparency, and citizens can bring about
justice like never before.
Ashley Jane Brookes
Torture Porn: Why Trafficking
Is Seducing Media
Sex worker/advocate Alex (Sabrina) Morgan will uncover
how current trafficking narratives harm both sex workers
and the trafficked.
Alex Morgan
Think Small About Big Civic
Engagement Data
Leaders can strengthen American communities by
thinking small about big civic engagement data,
hyperlocalize it into actionable insights.
Nick Bowden
3:30 PM Ballroom F
Notdesign or What You Don't Know
Notdesigners are capable thinkers and problem solvers,
they bring levity to our work, and we need to embrace
them in order to succeed.
Jonty Sharples
Work Making You Sick?
Healthy Workplace Fixes
Identify and correct unhealthy workplace habits to
increase energy, focus and productivity. Learn to be
your best self at work and beyond.
Chris Boyce
Think, Act, & Create Like a Mashup
Steps that creatives can take to mash their way to
success.
Felicia Pride
Mentor Me: How Mentorships
Make Us Better & Happy
Can mentorships provide more than just success in the
workplace? Can they also increase creativity, innovative
behavior, or even happiness?
David Avalon
5:00 PM Ballroom E
The Future of Government-
Citizen Interaction
Location-based services, collaboration and social
media are the next steps towards efficient government-
citizen interaction.
Surya Yalamanchili
The Giant Has Awakened:
Building Brands in Brazil
How multinational marketers can succeed in Brazil's
$1.6 trillion consumer market.
Will Palley
Gov2.0: Enhancing
Citizen-Politician Interactions
Create a single repository for constituent issues, find
and manage "hot-button" issues, and complete a feed-
back loop with constituents.
Albert Nichols
The Broken Politics of
Environment: A Tech Fix?
Environmental politics are broken. We must create
habits of environmental health through technology,
social media and the marketplace.
Ken Cook
5:00 PM Ballroom F
Productivity: Effectively Scaling Yourself
In order to scale yourself, it's not what you read, it's
what you ignore.
Scott Hanselman
Algorithms & Open Courses:
A Match for Job Seekers
This session will present examples of how algorithms
are creating a more personalized, social, and meaning-
ful student learning experience.
Michael Mayrath PhD
Fight for Delight Club:
Start a Design Revolution
Start a design-thinking movement within your company
without anyone knowing about it!
Bennett Blank
SXSW 2014 Interactive Festival
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SXSW 2014 Interactive Festival
FUTURE 15 SESSIONS
ACC, LEVEL 4 [BALLROOMS E & F]: 500 E CESAR CHAVEZ STREET
SPECIAL
PROGRAMS
