SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
Issue link: http://read.uberflip.com/i/265255
SXSW 2014 Interactive Festival 76 77 SXSW 2014 Interactive Festival ART, SCIENCE & INSPIRATION OMNI AUSTIN DOWNTOWN HOTEL: 700 SAN JACINTO BOULEVARD 9:30 AM Omni Downtown: Lone Star Do It Together Is the New Do It Yourself Never let the resources of one individual limit the potential of the community as a whole. We launched Homestage, a grassroots organization dedicated to nurturing the blossoming house show scene in our community. Our bottom line is the proliferation of live in-home entertainment. Here we discuss the process of establishing Homestage. us, and where we plan to go in the future. Catherine Woodiwiss, Nicholas DePrey Dual • Intermediate • #DIYalive 11:00 AM Omni Downtown: Longhorn Maker Culture & Digital Marketing From coding digital dreams in HTML5 to crafting their own TV narratives on Twitter, consumers expect personalized experiences and products. This session will outline implications for brands trying to engage with them and provide principles and steps for switching from top down marketing to collaborating with consumers. Mike Senese, Richard Goldsmith Dual • Intermediate • #DIYMkt 11:00 AM Omni Downtown: Capital Ballroom Bits, Bittier Bits & Qubits: Physics of Computing In this session, experimental physicist Joshua Turner will discuss experiments probing the ultrafast, nanoscale limits of magnetic materials, as well as describe proposed techniques that could shatter Moore's Law by exploiting characteristics of particles and atoms—like how they spin, their 'orbital' configuration or quantum superposition. Joshua Turner Solo • Advanced • #FutureCPU 11:00 AM Omni Downtown: Lone Star The Real Art & Economics of Ghostwriting They say everyone has a book in them. Everyone has a spleen in them too. Either way, it takes a special skillset to get it out. In the new publishing universe, collaboration is key. New York Times bestselling author Joni Rodgers and her daughter, freelance editor Jerusha Rodgers, work with celebrities and other extraordinary people to create killer proposals and memorable memoirs. Jerusha Rodgers, Joni Rodgers Dual • Intermediate • #HowToGhost 11:00 AM Omni Downtown: Austin How to Sell Your Side Project: 90 Days of Making Last year, two young creatives convinced an esteemed, multinational ad agency to let them go rogue and "make stuff" for a summer. How did they do it? They worked on their pitch. During this conversation, you'll learn how to pitch your side projects, get support and resources within your company, and turn them into something of value for both you and your company. Dave Pittman, Matt Colangelo Core Conversation • Beginner • #90days 12:30 PM Omni Downtown: Longhorn Geek Chic - Techs & Creatives Take Over Innovators are pushing the boundaries with technology whilst sharing their thoughts with creative's who are looking for new ways to capture people's imagination. Now the creative's are getting in bed with the innovators really early to create some incredibly innovative ideas without constraints or limits. Andy Varley, Matthew Bennett, Seth Jackson, Sybil Bell Panel • Intermediate • #GeekChicTO 12:30 PM Omni Downtown: Capital Ballroom BBC Presents: Black Science How does science, which prizes openness and peer review, operate in the secret world of national security? In this discussion, BBC.com contributor, Sharon Weinberger, will look at how secrecy changes science, and the role of scientists in wartime. From the use of "secret patents," to the ethics of scientists on the battlefield, this discussion covers the relationship between science and secrecy. Sharon Weinberger Solo • Advanced • #BBCScience 12:30 PM Omni Downtown: Lone Star iWED: How to Marry Writing, Editing, & Design Roy Peter Clark and Mario Garcia—an influential writing coach and world class de- signer—created the WED concept in the 1980s, the marriage of Writing, Editing, and Design. In the digital age, such collaboration is more important than ever. Learn about iWED from two recognized masters of the craft. Mario Garcia, Roy Peter Clark Dual • Advanced • #WordImage 12:30 PM Omni Downtown: Austin The Creation of Safe Spaces Through Art Education Today, we are increasingly aware of the need to find creative solutions to the difficult problems and various threats we face. Therefore, it is increasingly important to create and nurture safe spaces for the creative impulses to emerge and thrive. Join Mark and Humberto in a conversation about how to create the atmosphere and circumstances that give us the courage to create. Humberto Perez, Mark Olsen Core Conversation • Intermediate • #safespace 3:30 PM Omni Downtown: Longhorn Taking Risks for Great Social Storytelling See why brands, individuals, public figures —anyone with a story to tell—should learn from their lead and take more risks. Hosted by Dan Fletcher of BEACON and photog- rapher Tanja Hollander, who has been has been traveling the country photographing each of her Facebook friends as part of a photography project, "Are You Really My Friend?" Dan Fletcher, Tanja Hollander Dual • Intermediate • #heycontent 3:30 PM Omni Downtown: Capital Ballroom How to Make Your Smartphone Tap-Proof? This session will show how to make smartphones spy proof. As a former member of the German Parliament I was a target of espionage. To protect my communication in states like Afghanistan, Russia, China or any other country that taps communication (like the US), it's helpful to know how to secure Internet and voice communication. Jimmy Schulz Solo • Intermediate • #securefone 3:30 PM Omni Downtown: Lone Star How to Hack Hacking: Make the World a [Freespace] [ freespace ] was able to obtain a lease for a 14,000 sq ft building for $1 for the month of June, and showed the possibility of civic improvement and community-building when people have a space to come together in and share, collaborate, and create. Hear from our panelists on how the [ freespace ] is helping to revolutionise collabora- tion as we know it. Mike Zuckerman, Sam Wilkinson Dual • Beginner • #freespace 3:30 PM Omni Downtown: Austin Biopunk Marketing: Biohacking for Brands Bacteria. Brands. DNA. Consumers. Biomimicry. Marketing. Sustainability. Virality. Biohacking is a growing extension of the DIY and Maker movement, but also market- ing. This session will provide background into biohacking, how brands and agencies have started to experiment in this space, and the long-term implications of the move- ment for citizens, corporations, and public institutions alike. Simeon Spearman Core Conversation • Advanced • #biomktg 5:00 PM Omni Downtown: Longhorn The Rise It is one of our enduring enigmas: iconic endeavors are often not achievements, but conversions, corrections after failed attempts. This panel considers this riddle of hu- man enterprise. Taking the arts-inspired book The Rise by Sarah Lewis as a departure, the talk explores the irreplaceable gifts that have come from failure in creative en- deavors. Sarah Lewis Solo • Beginner • #TheRise FESTIVAL SESSIONS