SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
Issue link: http://read.uberflip.com/i/265255
SXSW 2014 Interactive Festival 78 79 SXSW 2014 Interactive Festival ART, SCIENCE & INSPIRATION OMNI AUSTIN DOWNTOWN HOTEL: 700 SAN JACINTO BOULEVARD 5:00 PM Omni Downtown: Capital Ballroom My Robot Poops—in JavaScript (with Web Sockets) In this session Matthew Schiffman will share his story of how he got into physical com- puting and what he learned along the way. He'll teach you how to use your skills as a web developer to program the Arduino hardware platform so you can make your own toy robots as well. Technologies covered will be Node.js, Breakout, Spacebrew and the modern web software Stack. Matthew Schiffman Solo • Advanced • #mybotpoops 5:00 PM Omni Downtown: Lone Star How to Prototype & Innovate in the Real World This topic focuses on how to build things quickly, iterate fast on projects and how to focus on taking advantage of what is already on the shelf, and bending it to your will with brute force and creativity. Topics also include designing from scratch, 3D print- ing and how to find a balance between off the shelf solutions and custom design to provide maximum impact at high speeds in your projects. Bartley Gillan Solo • Intermediate • #Prototype 5:00 PM Omni Downtown: Austin Check Online for Session Scheduled in This Timeslot Things change! Check our online schedules at schedule.sxsw.com or SXSW GO, our, mobile app, to find information about what will occur in this room at this time. We're sure it'll be really cool, whatever it is! #schedule TUESDAY, MARCH 11 9:30 AM Omni Downtown: Longhorn Ads, Passion & Party Crashing with Bob Thacker Bob Thacker is among the most respected marketers in the country. He brought de- signer Michael Graves to Target, spurred OfficeMax's Elf Yourself and "A Day Made Better" campaigns. A proponent of making news, not ads, Bob helps brands discover human ways to interact with people. He believes the best ads don't just send people to stores, they drive people to each other. Bob Thacker, Dan Khabie Dual • Intermediate • #partycrash 9:30 AM Omni Downtown: Capital Ballroom Inside the Bubbleverse: Art vs. Branding Art and branding don't usually mix well. But what does it look like when the two work together harmoniously? In the session artists George Zisiadis and Hillary Andujar will share the lessons learned in creating art experiences for major brands, the secrets to creating engaging experiential marketing, and insights into the future of effectively combining experiential art and branding. George Zisiadis, Hillary Andujar Dual • Intermediate • #Art+Brands 9:30 AM Omni Downtown: Lone Star Opposites Attract What happens when you combine ideas from one of the oldest art museums in the US with one of the world's edgiest research labs? Juliette Fritsch (Peabody Essex Museum) met Stacie Slotnick (MIT Media Lab) found many possible collaborative opportunities between their very different organizations. Together they are exploring potential col- laborations bridging historic and 21st century tech. Juliette Fritsch, Stacie Slotnick Dual • Intermediate • #MLPEM 11:00 AM Omni Downtown: Longhorn A Sound Collaboration: Audio in the Design Process This presentation will demonstrate how to integrate composers and audio specialists into your projects in the pre-production phase and promote healthy collaborations between the design/production team and the audio team, how to master the art of sound concepting, and what it means to create an audio aesthetic. Chanel Summers, Patrick Pennefather Dual • Advanced • #ASoundIdea 11:00 AM Omni Downtown: Capital Ballroom From Human-Centered to Life-Centered Design As designers we can see three opportunities that prompt us to think holistically about human life in the broader context of living systems: environmental impact, complex systems, and new technologies for making. We take a look at where biological obser- vations and knowledge can be informative for design, and share ways that nature can change the way we create, the way we think, and the way we make. Jane Fulton Suri, Tim McGee Dual • Intermediate • #lifecenter 11:00 AM Omni Downtown: Lone Star The International Space Orchestra Nelly Ben Hayoun conceived and assembled the International Space Orchestra (ISO) at NASA Ames Research Center. ISO's Ground Control, composed by Damon Albarn, Penguin Café, Beck, Maywa Denki, Evan Price, carries a libretto by Bruce Sterling and Jasmina Tesanovic. Nelly and ISO collaborator Jasmina Tesanovic will discuss the results from this cosmic-sized work. Jasmina Tesanovic, Nelly Ben Hayoun Dual • Beginner • #ISO 11:00 AM Omni Downtown: Austin Neural Hacking: Programming Happiness The Smile Epidemic will help tech companies seek better engagement, productivity and success, starting at the epicenter of their product development. Jim and Jennifer Moss are here to tell us about the lasting impacts of investing in developer happiness. They will provide audiences the opportunity to learn how they can hack the happiness in the heart of where businesses are birthed and created. Jennifer Moss, Jim Moss Core Conversation • Advanced • #Plasticity 12:30 PM Omni Downtown: Longhorn Shelves to Space: What Images Say About Our World From the proliferation of high-res photography on millions of smartphones worldwide to real-time video of the Earth's surface from space, rapid advancements in imaging are not only changing how we share stories about the world around us, but tearing open entirely new sources of data. Ching-Yu Hu, David Soloff, Harper Levine Panel • Intermediate • #shlf2space 12:30 PM Omni Downtown: Capital Ballroom The Neurochemistry of Brand Love Join world-renowned neuroeconomist Dr. Paul Zak and INNOCEAN USA's Uwe Guts- chow as they explore what human physiology tells us about consumers' ability to connect with brands. The discussion will highlight the latest science on what trust, empathy and personal connections, and the emerging field of neuromarketing means for the future of brands. Dr Paul Zak, Uwe Gutschow Dual • Intermediate • #BloodBrand 12:30 PM Omni Downtown: Lone Star Taking It to the Street: Neighborhood As Interface Civic technologists are on a grassroots, neighborhood-by-neighborhood level, proto- typing new products, interfaces, and experiences in public spaces and changing the way we interface with our urban environment. Emily Wright, Jake Levitas, Paul Davis, Shannon Spanhake Panel • Intermediate • #diybadass 12:30 PM Omni Downtown: Austin Extreme Crowdsourced Home Makeover, 3.0 Powerful, emotional stories are inspiring crowdfunding success through social media. Our core conversation is designed to inspire you to tell your best story and make an impact for the causes that matter most. Erin DeRuggiero Core Conversation • Intermediate • #fund4good FESTIVAL SESSIONS