Issue link: http://read.uberflip.com/i/326847
C E O Steve Farbman P R E S I D E N T James McEwen S E N I O R V I C E P R E S I D E N T David Jensen V I C E P R E S I D E N T Greg Anzelc C O N T R O L L E R Mike Schwarz P R O D U C T I O N & S A L E S C O O R D I NAT O R Gina Krusemark D E S I G N & P R O D U C T I O N M A NAG E R Kim Siebold S E N I O R D E S I G N E R Mike DeArmond J U N I O R D E S I G N E R S Karli Seman, Julia Taborskaya A D S A L E S Bryan Nelson M A R K E T I N G & AC C O U N T M A NAG E R Jessica Disch S E N I O R A S S O C I AT E E D I T O R Aaron Paitich A S S I S T A N T E D I T O R Jessi Pierce E M A I L C O O R D I NAT O R Jenn Alessi ast year, STAR made some significant changes to our staff structure and welcomed the return of Don Moffatt in order to provide more educational opportunities for ice rink professionals around the country than in the past. Though we were pleased with the result of our efforts, we made a few more tweaks to our organization recently. Cory Portner has assumed the Director of Membership position to better serve our current and future members. Don Moffatt will now focus the majority of his energy on our CIT educational pro- grams and John Monteleone will continue to develop our CRA courses and professional designation. In addition to our staffing changes, we have also fully implemented a new association management software tool that will allow us to improve communica- tion with our members and launch new resources and benefits in the future. The objective of these changes is to capitalize on our staff's strengths, grow our member- ship base and enhance our service for current and future members. Most people rarely view changing for change's sake as a good idea. Because of this attitude, many organizations only make changes when their external competitive environ- ment requires them to do so. Sometimes organizations need to shake things up to interrupt their internal routines and processes that over time stifle creativity, innovation and adaptability. I believe that the old cliché "You can't keep doing the same thing and expect different results" still rings true today for every organization, big and small, profit and non-profit. That is why STAR has made the changes we have in our organization and will continue to do so as necessary to achieve our mission: "To be the premier national organization designed to foster the development, growth and success of ice skating facilities in the United States." Is it time for your organization to make a change? — Jeff Theiler, Chief Operating Officer, Serving The American Rinks Opening ADDRESS Welcome from Jeff Theiler 14 / MAY.JUNE.2014 RINKMAGAZINE.COM L E D I T O R Aaron Paitich A S S I S T A N T E D I T O R Jessi Pierce C O N T R I B U T I N G W R I T E R S Erick Lauber, John Monteleone, Jessi Pierce, Cory Portner, Ben Ruggles, Paul W. Smigliani, Darlene Sparks, Jeff Theiler, Dave Wescott E D I T O R I A L B OA R D Mike Bauer, T.C. Lewis, Craig Petersen, Ben Ruggles, Dave Wescott D E S I G N E R S Mike DeArmond, Karli Seman, Julia Taborskaya RINK Magazine is the definitive business publication for professionals in the ice rink industry and is the leading source for information on facility management, operations and programming. Mission of STAR: "To be the premier national organization designed to foster the development, growth and success of ice skating rinks in the United States." C H I E F O P E R AT I N G O F F I C E R Jeff Theiler S E N I O R D I R E C T O R , E D U CAT I O NA L P RO G R A M S Don Moffatt D I R E C T O R , M E M B E R S H I P Cory Portner D I R E C T O R , C R A P R O G R A M S John Monteleone PUBLISHING PARTNER THE OFFICIAL PUBLICATION OF STAR MAY/JUNE 2014 // VOL. 17, NO. 3 RINKMAGAZINE.COM // INFO@RINKMAGAZINE.COM 505 North Highway 169, Suite 465, Minneapolis, MN 55441 P H : (763) 595-0808 FA X : (763) 595-0016 E - M A I L : info@touchpointmedia.com W E B S I T E : touchpointmedia.com P H : ( 719) 538-1149 FA X : (719) 538-1160 E - M A I L : info@starrinks.com W E B S I T E : starrinks.com | narce.com STAR is a program of USA Hockey and U.S. Figure Skating. Time for Change? Sometimes organizations need to shake things up to interrupt their internal routines and processes that over time stifle creativity, innovation and adaptability.