SCORE Journal - The Official Publication of SCORE Off-Road Racing
Issue link: http://read.uberflip.com/i/485293
How Media Has Changed In Your Favor What I am excited to point out, is in the last couple years, Static Media has become extinct and is no longer locked into one outlet. Now when you watch a television show, you can record and share it, or share a clip of it later on the Internet. If you are on a radio show, you can leave with the .mp3 file to share, if it isn’t already loaded on the Internet. When you read or search your local newspaper for an article, you can take a photo of it with your phone and post it on your social media sites to share with the world. Even magazines have changed. We saw the depletion of print magazines, but they are far from gone, only reorganized. The introduction of digital magazines, like the SCORE Journal, allows the ability to share content on multiple social platforms. We are watching the same trend with newspapers, as they get replaced with quick to react current news websites. What You Need To Do Now While this is all information you know, racers and teams rarely apply it to their own race program. For example, that interview your team driver did with a local radio show could be reposted as an MP3 on the team’s Facebook page. Webisodes, video interviews for web based media, photos taken during testing or in the shop, seem small and insignificant at the time, but should be reposted and shared to reach thousands of fans. Local newspaper articles can also be turned into social media content that is available for people to see far past the original publication date of the newspaper. As a sponsored racer or marketing partner, this change in media from static to social adds exponential opportunities to be seen across multiple platforms. This change also demands content; lots of it. Being in a position to share exciting and relevant content gives you a perfect position to be in the center of the social buzz. In class we teach: “Content is King, Engagement is Queen, and she Rules the House” You must have content to have engagement, and it is engagement that drives traffic. So now that it’s easier to use any type of media, static or social, to your benefit, it’s important to collect and share all online and offline media exposure with the companies that are sponsoring you. It’s not difficult to do and will dramatically increase your team’s opportunities to be a tier 1 sponsored racer. —Charlene Bower Charlene Bower is the owner of Bower Media and hosts a series of online marketing classes including the Racer Marketing School and one titled Social Media & Web Class. Visit www.BowerMediaMarketingSchool.com for more info. SJ