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4 | Boating Industry | April 2017
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Boating Industry
6
AT THE HELM
Problem No. 1
By Jonathan Sweet
14
SALES & MARKETING
Five ways to maximize the lifetime value of
your clients
By Matt Sellhorst
8
INDUSTRY NEWS
• Q & A with Navico CEO
• New owner for FLIBS
• Crestliner introduces new models for 2017
• Industry veterans create Emerald Coast
Marine Center
+More top stories
50
TOP 100 SPOTLIGHT
Customer advisory board provides
valuable insights
The April issue of
Boating Industry is
also available in
digital format at
boatingindustry.com/
digital-archives.
APPLY FOR THE
2017 TOP 100
Does your dealership
stand out from the
crowd? Boating Indus-
try is looking for the
top boat dealers in the
boating industry. Entries
are due June 26.
ENGAGING NEW
MARKETS
The Recreational
Boating Leadership
Council, in partnership
with Boating Industry,
presented a webinar
on reaching new
customers.
MUKAMAL:
EMBRACING
CORPORATE SOCIAL
RESPONSIBILITY
In a recent blog post, IGY Marinas CEO Tom
Mukamal wrote about the importance of social
responsibility for marinas and other companies:
"When it comes to corporate social respon-
sibility, it is important to understand the tremen-
dous value it brings to not only the charitable
organization but also the company's long-term
sustainable growth. Extending beyond a day of
giving or a single donation, CSR today is more
about the continued support, year after year, that
helps create a better future for societies in which
we travel to, work and reside."
Read more at BoatingIndustry.com/blogs
2017 TOP 100 APPLICATION
BoatingIndustry.com/top-100/application
ARCHIVED WEBINAR
BoatingIndustry.com/webinars
BoatingIndustry.com
INTELLIGENCE YOU CAN PROFIT FROM
A P R I L 2 017 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0
ALSO IN THIS ISSUE:
ABC & GOVERNMENT UPDATE
MIAMI BOAT SHOW HIGHLIGHTS
FINANCE GUIDE
Labor shortages are hampering industry growth
93%
» HAD DIFFICULTY
HIRING SERVICE
DEPARTMENT JOBS
71%
» PLAN TO ADD
EMPLOYEES IN 2017
66%
» MANUFACTURERS
TRYING TO ADD
EMPLOYEES THIS YEAR
31,000
» NEW DEALERSHIP
EMPLOYEES NEEDED
BY 2019
INTELLIGENCE YOU CAN PROFIT FROM
ALSO IN THIS ISSUE:
ABC & GOVERNMENT UPDATE
MIAMI BOAT SHOW HIGHLIGHTS
FINANCE GUIDE
Labor shortages are hampering industry growth
93%
HAD DIFFICULTY
HIRING SERVICE
DEPARTMENT JOBS
71%
» PLAN TO ADD
EMPLOYEES IN 2017
66%
» MANUFACTURERS
TRYING TO ADD
EMPLOYEES THIS YEAR
31,000
» NEW DEALERSHIP
EMPLOYEES NEEDED
BY 2019
