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July 2017 | Boating Industry | 15 www.BoatingIndustry.com MARKET INTELLIGENCE HOT SPOTS Pontoon sales up 8.02 percent Sales of pontoons were up 8.02 percent in the 12-month rolling period ending March 2017, accord- ing to Statistical Surveys, Inc. Sales were strong in Northern states, particularly in Michigan, where sales were up 25.07 percent in the Saginaw-Bay City area, 16.83 percent in Detroit and 10.29 percent in Grand Rapids. In Albany-Sche- nectady, NY, sales were up 22.05 percent. Sales were mixed in Texas, where pontoon sales were up 18.37 percent in Dallas-Fort Worth but down 8.06 percent in Houston. SAME-STORE SALES REPORT 15.1% 4.1% 86.8% 13.7% 4.8% PARTS DEPARTMENT 1.3% SALES NEW BOAT INVENTORY 1.3% SERVICE DEPARTMENT NET PROFIT 0.6% OVERALL USED BOAT INVENTORY April same-store sales were down 0.6 percent from the previous year. Service sales and unit sales were both down 1.3 percent. Parts sales, the only category to increase in the 12-month rolling period, were up 4.8 percent. For more information on this report and other industry data, go to cdkglobalrecreation.com/dataservices Benchmark your performance against these fi ve marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. KPIs $2,070,860 through March 2016 $2,383,295 through March 2017 $3,372,375 through March 2016 $3,509,933 through March 2017 $21,345 through March 2016 $39,870 through March 2017 $378,080 through March 2016 $429,756 through March 2017 49.7% 7.9% 4.0% 14.1% 18.7% 5.7% 0% 10% 20% 30% 40% 50% 60% Total personnel Total advertising Total floor plan interest Total semi- fixed Total fixed Total net operating profit SALES VOLUME % OF GROSS MARGIN SEARCH SCORECARD DEVICES BY THE DAY OF THE WEEK During 2016, more than 80 million unique visitors searching for boats for sale on Boat Trader, boats.com and YachtWorld. On weekends, smartphone visitors sur- passed desktop visitors, and those with tablets increased signifi cantly as well. For more data from Boats Group, visit: www.boatsgroup.com/about-us/published-data Detroit, MI 16.83% Dallas-Fort Worth, TX 18.37% Birmingham, AL 0.81% Grand Rapids, MI 10.29% Houston, TX 8.06% Tampa-St. Petersburg-Clearwater, FL 2.16% Charlotte-Gastonia, NC 5.24% New York, NY 6.65% Saginaw-Bay City, MI 25.07% Albany-Schenectady, NY 22.05% 1 2 3 4 5 6 7 8 9 10 1 3 4 2 7 8 9 5 6 10 In New York City, pontoon sales were up 6.65 percent. 0.0 1.0 2.0 3.0 4.0 5.0 6.0 Sun Mon Tue Wed Thu Fri Sat Millions Total 2016 Daily Unique Visitors By Weekday Desktop Mobile Phone Tablet