Issue link: http://read.uberflip.com/i/897697
Keep pace with Olympic resources: Follow NBC Sports, Team USA, U.S. Figure Skating, USA Hockey and US Speedskating on social media. Don't reinvent the wheel: Share content from NBC Sports, Team USA, all three ice skating sports, and individual athlete pages on your social media channels. Show, don't tell: Always include a photo or a dynamic website link in all your social media posts. Maximize hashtags: Create unique hashtags for your in-house events and encourage your patrons to use them along with #NationalSkatingMonth when posting to social media. Plan to succeed: Determine a posting schedule and prepare your posts in advance. Set the tone: Get patrons in the Olympic mindset by decorating your facility in red, white and blue. Show future Olympians where to start: Leverage the turn-key bulletin board takeover supplies included in each National Skating Month kit. Build your fan base: Offer Olympics 101 sessions at the rink, and teach your patrons the basics for each ice skating sport. Don't have the time? Share similar con- tent on social media. Educate your fan base: Lever- age the Team USA website and share athlete bios on your social media pages. Become an Olympic zone: Schedule viewing parties for specific events at the rink. Leverage your online pres- ence: Interest in ice skating lessons will spike in the months surrounding the Olympics. Make sure your website is up-to-date and information about ice skating les- sons is readily available. J # DIGITAL strategies Decorate your facility and share pictures on social media to maximize exposure. 26 / NOVEMBER.DECEMBER.2017 USICERINKS.COM Now is the time, make the most of the season to grow your programs! ADDITIONAL OLYMPIC CALIBER IDEAS: