Issue link: https://read.uberflip.com/i/1495057
1 0 | B r a n d s t y l e G u i d e - t h e a n a t o M y o f t h e l o G o V i s i t S a v a n n a h . c o m The Anatomy of the Logo The Visit Savannah logo comes in four different variations consisting of some or all of the following elements: • The "Visit" CTA element • The Savannah name element • The leaf icon element • a descriptor element THE DESCRIPTOR ELEMENT The descriptor is the one element that differentiates the logos from each other There are three different descriptor elements • Historical establishment descriptor: "Est. 1733" • URL descriptor: ".com" This descriptor communicates the web address of the destination on the Internet • Geographical descriptor: "Georgia, USA" This descriptor places the destination in a geographical context for readers unfamiliar with the location of Savannah Which logo is used depends on the context and/or the location of the audience CTA NAME DESCRIPTOR EST DATE DESCRIPTOR LEAF ICON URL DESCRIPTOR LOCATOR DESCRIPTOR EST DATE DESCRIPTOR