Issue link: https://read.uberflip.com/i/1495057
1 6 | B r a n d s t y l e G u i d e - a n o t e a B o u t s a V V i s i t S a v a n n a h . c o m The initials SAV are the International Air Transport Association's (IATA) official location identifier for the Savannah/Hilton Head International Airport. However, it is also a unique and playful abbreviation of our destination's name that lends itself perfectly to branded destination items or giveaways That's why we've created an approved SAV typemark for consistent use in branded applications Whether it's shirts, mugs, tote bags, envelopes or notepads, the branded SAV typemark adds an element of playful sophistication that conveys our city's personality The abbreviated SAV typemark should ideally be accompanied with a complete identifier of "Savannah" or "Savannah, Georgia" somewhere nearby This will help reinforce the destination brand to those who might not immediately identify "SAV" with Savannah A Note About SAV