Issue link: https://read.uberflip.com/i/1495057
4 | B r a n d a r c h i t e c t u r e - i n t r o d u c t i o n V i s i t S a v a n n a h . c o m Welcome to the Visit Savannah Brand Standards Manual This manual was created to guide the use and execution of the Visit Savannah brand effective January 2023 These guidelines are designed to distinguish Visit Savannah from competitive destinations, reinforce our brand identity, protect it from degradation, and strengthen Visit Savannah's brand equity and value The following pages will assist everyone involved in the production of our brand communications They also play a key role in the continued growth of the Visit Savannah brand Please be sure to read, understand and follow these guidelines in everything you do on behalf of our brand They have been carefully created and curated to ensure that our brand's story and visual identity remain consistent across all our communication channels and mediums All creative executions must be approved by the Visit Savannah marketing team Introduction