Issue link: https://read.uberflip.com/i/1495057
7 | B r a n d a r c h i t e c t u r e - t o n e & P e r s o n a l i t y V i s i t S a v a n n a h . c o m Tone & Personality Three words best describe the city of Savannah and help bring the Visit Savannah brand to life with our audiences Authentic Established in 1733 by General James Edward Oglethorpe after he sailed from England and founded the state of Georgia, Savannah has become a true gem of the South Our rich history, unique layout, endless natural beauty and breathtaking classic architecture appeal to visitors of all ages and interests Our communications as the Visit Savannah brand must always give a nod to our heritage and classic Southern flavor. Unexpected Visitors who come to Savannah expecting to experience a charming, genteel Southern city may be a little surprised. Yes, they'll find all the Spanish moss, welcoming hospitality and classic architecture they're looking for But they'll also experience a vibrant, dynamic community that is unlike any other Southern destination Savannah is historic yet hip, classic yet quirky, sophisticated yet soulful In other words, Savannah is everything our guests expect it to be—but it will still surprise them at every turn Evocative Our destination is a true treat for the senses Every one of Savannah's buildings, squares, scents and sounds has the power to evoke incredible feelings and memories for our visitors Maybe that's why one visit to our city is rarely enough for most guests, and why Savannah is consistently ranked as one of America's Top 10 cities to visit Everything we do must convey the fact that Savannah is an elegant enigma, one visitors will love to explore, experience and embrace again and again