Visit Savannah and Visit Tybee Island

1 4 | B r a n d s t y l e G u i d e - B r a n d c o l o r c o n V e r s i o n V i s i t S a v a n n a h . c o m Brand Color Conversion PANTONE ® 7673 CMYK 80 75 15 0 RGB 83 84 134 HEX 535486 PANTONE ® 7698 CMYK 65 10 0 55 RGB 65 116 141 HEX 41748D PRIMARY COLORS PANTONE ® 1565 CMYK 0 40 50 0 RGB 255 160 106 HEX FFA06A PANTONE ® 1807 CMYK 10 95 70 35 RGB 164 52 58 HEX A4343A CMYK 90 55 35 10 RGB 28 100 128 HEX 1C6481 ACCENT COLORS CMYK 50 30 25 75 RGB 84 88 90 HEX 54585A PANTONE ® 425 CMYK 10 20 20 40 RGB 151 140 135 HEX 978C87 PANTONE ® 408 CMYK 5 5 15 10 RGB 214 210 196 HEX D6D2C4 PANTONE ® 7527 NEUTRAL COLORS ADA

• Cover
• Brand Architecture
• Introduction
• Mission, Vision & Value Proposition
• Our Brand Story
• Tone & Personality
• Brand Style Guide
• Visit Savannah Logos
• The Anatomy of the Logo
• Logo Variations
• Logo Clear Space & Sizing
• Improper Logo Use
• Brand Color Conversion
• Brand Typography
• A Note About SAV
• Leisure Campaign Style Guide
• Leisure Print Ad Anatomy
• Leisure Print Ad Lockup
• Leisure Print Ad Footer
• Leisure Campaign Photography
• Leisure Advertising Execution Examples
• Leisure Print Ad Examples
• Leisure Online Execution Examples
• Leisure Digital Banner Campaign
• Social Campaign
• Meetings Campaign Style Guide
• Meetings Print Ad Anatomy
• Meetings Print Ad Footer
• Meetings Campaign Photography
• Meetings Advertising Execution Examples
• Meetings Print Ad Examples
• Meetings Online Execution Examples
• Meetings Digital Banner Campaign
• Collateral Execution Examples
• Letterhead
• Envelopes
• Note Card
• Tote Bag
• T-Shirts
• Polo Shirts
• Mug