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Brand Architecture 3 Brand Architecture 3 Introduction 4 Mission, Vision & Value Proposition 5 Our Brand Story 6 Tone & Personality 7 Brand Style Guide 8 Brand Style Guide 8 Visit Savannah Logos 9 The Anatomy of the Logo 10 Logo Variations 11 Logo Clear Space & Sizing 12 Improper Logo Use 13 Brand Color Conversion 14 Brand Typography 15 A Note About SAV 16 Leisure Campaign Style Guide 17 Leisure Campaign Style Guide 17 Leisure Print Ad Anatomy 18 Leisure Print Ad Lockup 19 Leisure Print Ad Footer 20 Leisure Campaign Photography 21 Leisure Advertising Execution Examples 23 Leisure Advertising Execution Examples 23 Leisure Print Ad Examples 24 Leisure Online Execution Examples 28 Leisure Online Execution Examples 28 Leisure Digital Banner Campaign 29 Social Campaign 32 Meetings Campaign Style Guide 33 Meetings Campaign Style Guide 33 Meetings Print Ad Anatomy 34 Meetings Print Ad Footer 35 Meetings Campaign Photography 36 Meetings Advertising Execution Examples 40 Meetings Advertising Execution Examples 40 Meetings Print Ad Examples 41 Meetings Online Execution Examples 44 Meetings Online Execution Examples 44 Meetings Digital Banner Campaign 45 Collateral Execution Examples 51 Collateral Execution Examples 51 Letterhead 52 Envelopes 53 Note Card 57 Tote Bag 58 T-Shirts 59 Polo Shirts 60 Mug 61 Table of Contents