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The campaign #joinlife which has recently been trending on social media is encouraging Zara customers to bring their old, unused clothes to be recycled to produce more clothes for the #joinlife collection. Zara is not the only high street brand that has became more eco-friendly over the years, H&M Conscious and Asos Africa are just some of the other outlets jumping on the sustainable bandwagon. 20 ISSUE 110 / 2018 FASHION Zara is supporting sustainable shopping by recycling their clothes and creating their very first sustainable clothing line. ZARA GOES GREEN - "WE ARE WORKING ON A BRAND THAT CARES FOR THE PLANET"

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