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The changing face of HR: Research report 10 The HR to People journey Just as Personnel evolved into HR in the 1980s, it is now changing into a 'People' function—but what does this mean? A People team is o en found in fast-growth organizations where business leaders know the critical importance of investing in their people, and a racting and retaining the best, in order to drive company growth. We call companies that do this 'People Companies'. Typically, they've embraced new technologies and ways of working and may have a Chief People Officer leading the charge. People Companies and progressive People teams have shi ed from being largely focused on low value, manual policies and processes, to a more strategic team generating business value, and able to proactively build great experiences for their people that keep them motivated, engaged, and productive. In People Companies, HR leaders and teams have embraced new skillsets and roles and responsibilities, such as People Scientists, and roles in employer branding and People marketing. Companies that have made significant progress in their HR to People journey know that becoming a People Company isn't just a nice thing to do—it's vital in creating a successful business in the digital economy. How the regions vary: how many HR leaders we polled anticipated change 0 100 36% Germany 0 100 Canada 42% 0 100 Australia 61% 0 100 Global 47% 0 100 42% UK 0 100 49% USA