SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
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SXSW 2014 Interactive Festival 132 133 SXSW 2014 Interactive Festival SOCIAL & PRIVACY SHERATON AUSTIN: 701 E 11TH STREET from a new civic-engage app. Developers need to incorporate enough user-privacy into civic apps, so that the people will feel comfortable participating, but not so much privacy that some people can abuse the system and others lose trust in it. Gadi Ben-Yehuda Solo • Intermediate • #PrvcyPower 12:30 PM Sheraton: Capitol ABCD One Does Not Simply Walk Into Mordor As much as social media has erased barriers and made it feel like we're all part of one big happy tweet-party, in many ways other barriers have been reinforced. Join Rachel Sklar and Nilofer Merchant in a discussion on how to get around those barriers, iden- tify the natural defaults that favor privilege and how in order to beat the system, you have to know how it works. Nilofer Merchant, Rachel Sklar Dual • Beginner • #NetworkNow 12:30 PM Sheraton: Capitol EFGH The Science of Predicting Earned Media Every marketer wants to get the most out of their paid media, targeting consumers that will engage, share, and talk about their content. When consumers socialize branded content, they create earned media for the brand. But can earned media be planned? Brian Shin, Kate Sirkin, Seraj Bharwani Panel • Beginner • #VMCscience 12:30 PM Sheraton: Capitol View North The Evolving Threat Landscape: Emerging Trends As attacks against digital systems evolve, so too are security approaches undergoing several notable paradigm shifts in their defense of the tremendously high-value assets stored in and accessed by these systems. This presentation will analyze the trends, pro- vide industry context, and outline best practices to defend against modern attackers. Geoff Gentry Core Conversation • Beginner • #securein5 12:30 PM Sheraton: Capitol View South Why Squeaky Wheels Are Good for Business Consumers know that complaining online gets results, but are businesses really listen- ing? But a cranky community can actually be good for brands—because what's driving those online haters crazy also speaks volumes about how to win their loyalty. This session is about how "squeaky wheels" can ruin a brand—and how savvy businesses can be inspired by them instead. Kam Desai Core Conversation • Intermediate • #getsqueaky 12:30 PM Sheraton: Creekside Work Meets Personal: Game Changer on Mobile Mobility is driving innovation that makes our personal and professional lives more efficient and productive. Mobile industry veteran John Marshall will explore innova- tive ways to manage corporate connectivity in a diverse mobile environment with smartphones, tablets, laptops and peripherals, as well as content and apps on these devices. John Marshall Solo • Intermediate • #MobileTech 3:30 PM Sheraton: Capitol ABCD A Journey of Social Responsibility Transformation Finding the root to your social disruption whether around CSR/Responsible Sourcing practices or Digital Marketing strategies, this Dual-Panel is a must-see to consult your social media strategies to streamline Big Data. Jason Wolcott, Ruben Taborda Dual • Advanced • #funatwork 3:30 PM Sheraton: Capitol EFGH Glassholes: The Cultural Dissonance of Technology Advancements in wearable technology are leading to a cultural tipping point—con- stant connectivity will fundamentally change the way humans relate, interact and behave with each other. In this panel we'll discuss whether always-on technology will result in an epidemic of narcissists and voyeurs, or whether it will ultimately enhance our ability to innovate and create exponentially. Elise Hu, Patrick Miller, Perry Fair, Timothy Jordan Panel • Intermediate • #sxweartech 3:30 PM Sheraton: Capitol View North Intangible Weapons, Invisible Enemies Learn more how a "shared value" business model is changing the landscape in Haiti. During this Core Conversation, attendees will be transported to "Revolution Now," a movement that puts people first. By investing 50 percent of profits into our workers, their families and the local community—people come first, people are empowered and social progress can be realized. Derek Jinks, Kristen Eichensehr Core Conversation • Intermediate • #cyberwar 3:30 PM Sheraton: Capitol View South I've Got Social Data, Now What? A Retailer's Guide We will focus on social data in the context of the retail industry although our approach is applicable to other industries. We will discuss six considerations for making use of social data and provide concrete examples of customer experiences powered by social data. Brian Landry, Marjan Baghaie Core Conversation • Intermediate • #socialdata 3:30 PM Sheraton: Creekside Privacy Is Dead: Long Live Privacy In an era when living publicly is becoming the default, people are coming up with creative ways to carve out private spaces in their lives. Rather than rejecting today's ubiquitous social media and sharing tools outright, we're reaping all the benefits of maintaining a vibrant digital identity while gradually defining and managing a new notion of privacy for the 21st century. Ann Mack Solo • Beginner • #privacy 5:00 PM Sheraton: Capitol ABCD The Grim Reality of Revenge Porn & Defamation Online publishing consultant Jonathan Bailey and attorney Katie Sunstrom will discuss the cross-over issues between the developing areas of case law surrounding revenge porn and online defamation and how those areas are developing from already-estab- lished areas of the law. Jonathan Bailey, Katie Sunstrom Dual • Intermediate • #revengep 5:00 PM Sheraton: Capitol EFGH From Stranger to Lover in One Swipe This panel will explore the lifecycle of social connection, and a long-term vision of its opportunities and limitations. What are the major differences between products in the market? How will social connection products evolve past mobile devices? What are the risks and how is the market addressing safety and privacy? Colin Hodge, Joel Simkhai Dual • Beginner • #SXSWDates 5:00 PM Sheraton: Capitol View North Growing Up Unprotected: Child ID Theft Children are 51 times more likely to have their identities stolen than adults. Now that children have a digital footprint at an early age, identity thieves have found it easier to take advantage of children's unused social security numbers to secure loans and credit and go undetected for years. Chris Crosby, Clay Nichols Core Conversation • Beginner • #SXchildID 5:00 PM Sheraton: Capitol View South When Social Media Escapes the Web Stores are experimenting with integrating social media into the physical environment in an attempt to influence customers' purchase decisions. As this trend evolves, it will be important to understand its implications on customers, advertisers, retailers and brands. Our research suggests that as these methods are adopted more widely, the entire practice of social strategy will be transformed. Megan Wintersteen Core Conversation • Intermediate • #socialIRL FESTIVAL SESSIONS