SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
Issue link: http://read.uberflip.com/i/265255
SXSW 2014 Interactive Festival 134 135 SXSW 2014 Interactive Festival SOCIAL & PRIVACY SHERATON AUSTIN: 701 E 11TH STREET 3:30 PM Sheraton: Capitol EFGH The Power of Socially Connected Editors in Print Thanks to the mass adoption of social media by writers, editors and the publishing world at-large, a reader can now have instant discussions with the most powerful media people in the world. This panel will touch on the evolution of the traditional print world, the power of writers and the fostering of young talent discovered through digital means. Elizabeth Holmes, Eva Chen, Jane Larkworthy, Matthew Marden Panel • Intermediate • #SocialEds 3:30 PM Sheraton: Capitol View South Twibel: Fight Bad Speech with More Speech While traditional methods may be adequate when the defendant is a mainstream media organization, the existing legal framework is less effective in the social media environment. It is necessary to find a remedy for Twibel that uses defamation law as a tool and not an obstacle. Twibel needs an adaptable remedy that encourages civil discourse among users and deters defamatory speech on Twitter. Catherine Cameron, Ellyn Angelotti Core Conversation • Intermediate • #Twibel 3:30 PM Sheraton: Creekside Spies on All Sides: We Can't Opt Out How are individuals and communities responding when so many of our private details are being hoovered up, in secret and for secret purposes? What are the best practices for navigating the spy-infested waters of the Internet? Opting-out is no longer an option. Instead, we must arm ourselves with new digital habits, policy solutions and grassroots pressure to protect our digital rights. Josh Levy, Kade Crockford, Nathan Freitas, Rainey Reitman Panel • Intermediate • #sxswspies 5:00 PM Sheraton: Capitol ABCD Who Are You? From Meat to Electrons & Back Again To a website, you are a stream of electrons. Before you can transact business, the website needs to associate that stream of electrons to you… a piece of meat. Today, authentication is experiencing a renaissance. New technologies have made it easier, more secure, and less expensive to identify a person. The best way to authenticate you depends on what device you have in your hands. Michael Schwartz Solo • Intermediate • #WhoAreYou 5:00 PM Sheraton: Capitol EFGH Taboo Topics Online: Social Campaigns with Privacy This panel will present best practices for capitalizing on the anonymity of the Internet without raising privacy concerns, and give an overview of the technologies, platforms, and tactics available to social marketers. Learn from industry experts about how to broach taboo topics while remaining sensitive to privacy. Deb Levine, Emily O'Brien, Jen Chiou, Meg Rushton Panel • Intermediate • #tabootopic 5:00 PM Sheraton: Capitol View South Using Consumer-Generated Content to Fuel Campaigns Now is the time for brands to take advantage of the opportunity to turn fans into brand advocates. Using consumer-generated content in digital marketing campaigns involves fans in a unique way leading to a more authentic brand experience. The pre- senters will share examples of CGC campaigns done right and engage in an interac- tive discussion with attendees. Justin Garrity, Kendra Bracken-Ferguson Core Conversation • Intermediate • #fancontent 5:00 PM Sheraton: Creekside Drones: Policy, Privacy & Public Safety Unmanned systems are changing the face of modern day warfare, counterterrorism and humanitarian relief. However, the use of this technology is shrouded with public controversy. This panel explores the social and ethical complications, and the positive and negative impacts of drone technology. It also explores what it means to be a sol- dier, a civilian and citizen. Part of the IEEE Technology for Humanity Series. Helen Greiner, Noel Sharkey, Robin Murphy Panel • Intermediate • #ieeedrones TUESDAY, MARCH 11 9:30 AM Sheraton: Capitol ABCD A Social Marriage: Tips from a 'Social Couple' By sharing their social business experiences, startup CEOs and married couple, Laura (SocialCode) and Tim O'Shaughnessy (LivingSocial) have each had success while re- maining a step ahead of the rapidly growing landscape. Attending entrepreneurs and marketers will learn: What to expect in the upcoming days of social and online market- ing, and how to position a company for growth in a volatile space. Laura O'Shaughnessy, Tim O'Shaughnessy Dual • Advanced • #CEOspouses 9:30 AM Sheraton: Capitol EFGH Introvert Uprising: When the Silent Strike Back Join three very different industry professionals (and one professionally-trained clinical counselor) to hear how introverts deal with the trials and tribulations of living and working at the far end of the introversion scale. Alisa March, Erin McHam, Jayna Wallace, John Malhinha Panel • Beginner • #Introvert 9:30 AM Sheraton: Capitol View South Generation C: Tagging, Sharing, & Posting The majority of people no longer talk on their phones to connect, instead they tweet, pin and post to communicate with the world. So if everyone is building their own online profiles that are public domain, and the vast majority of people now live online, is it safe to say everyone is their own media company? Can a single individual now have the same impact as a Fortune 500 company? Moj Mahdara, Walter Delph Core Conversation • Beginner • #GenC 9:30 AM Sheraton: Creekside Online Privacy: Nuclear Meltdown or NextGen Fuel? Businesses are eagerly mining digital data to innovate, tailor products and enhance customer engagement. With privacy and security issues mounting, will the social age continue to fuel new business opportunities or result in a modern day nuclear melt- down? Join us to learn how these issues are defining the social era and how your business can profit without peril. Christopher Sundermeier, Jeffrey Liu, Phyllis Newhouse, Stephanie Fohn Panel • Intermediate • #securedata 11:00 AM Sheraton: Capitol ABCD Sharing Rituals: Online Behaviors Shaping Reality Recent studies suggest that the desire to share is physiologically embedded in us and is triggered by specific needs. But as new technologies have accelerated our ability to share, the "how, what, and why" of sharing has been intrinsically altered. Not only is this changing media and advertising, but we are also seeing this compulsion to share having real effects on our offline reality. Maude Standish, Stacy Fuller Dual • Intermediate • #overshare 11:00 AM Sheraton: Capitol EFGH Measure This; Change the World What is the most important thing to measure? Further, as terabytes of data become accessible, which data should you use? Our panel presents different perspectives from psychology, data visualization, text analysis, and marketing to hone in on the happy medium between the carefully controlled setting of a social scientist and the Wild West of a business. Cindy Chung, Jeff Hancock, Kate Niederhoffer, Ken Cho Panel • Intermediate • #measuredis 12:30 PM Sheraton: Creekside Curation Is the Cure for Information Overload News curation is on the rise because it advances the understanding of news and offers context with convenience. With ever increasing news sources, people crave an independent broker to select the best stories and present them in easy-to-consume news bites. By combining the wisdom of human editors and the power of technology, it's possible to deliver richer and smarter news faster than ever. Jim Spencer, Steve Rosenbaum Dual • Intermediate • #curatecure FESTIVAL SESSIONS