SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
Issue link: http://read.uberflip.com/i/265255
SXSW 2014 Interactive Festival 98 99 SXSW 2014 Interactive Festival ENTERTAINMENT & IMMERSION THE DRISKILL HOTEL: 604 BRAZOS STREET MONDAY, MARCH 10 9:30 AM Driskill Hotel: Driskill Ballroom Multiplatform Strategies for Making Good Happen As lines blur between fiction and non-fiction, education and entertainment, gaming and movies, and the corporate and non-profit sectors, producers with a social mis- sion have more opportunities than ever to reach and activate audiences. This panel will discuss how to leverage technology, storytelling trends, and emerging investment models to bridge the gap between audience awareness and action. Caitlin Burns, Lina Srivastava, Liz Nord, Michelle Byrd Panel • Intermediate • #makegood 11:00 AM Driskill Hotel: Driskill Ballroom TV or Not TV? Defining Networks in the Digital Age In a multi-platform, decentralized, fast-growing marketplace, viewers demand more choices, more content and more convenience, which is pushing media organizations to re-think the way they do business. In this session, leaders from several of television's most iconic brands will share their views of where this is all going and what it means for content creators, distributors and viewers. Brian Stelter, John Skipper, Kevin Conroy, Paula Kerger Panel • Intermediate • #TVorNotTV 11:00 AM Driskill Hotel: Jim Hogg McLuhan and the 5 Ps of Video. Huh? The challenge for video leaders cum entrepreneurs, marketers, and producers is to build a video strategy based on anticipatory changes online video is bringing — from OTT to monetization and engagement patterns — and incorporate them into results. Just like the "P"s of marketing, there are five P's of Video — things you must consider to capture the opportunity that McLuhan put forth. Know them. Jen Grogono Core Conversation • Intermediate • #5Psofvideo 11:00 AM Driskill Hotel: Maximilian Cutting Through the Noise: How Big Ideas Emerge With so many bytes flooding the web, we're all faced with a torrent of information, entertainment, news, and gossip. How do the best digital platforms cut through the morass? SHFT will assemble a panel of distinguished and accomplished content cre- ators and aggregators who've brought us some of the best of the web. Peter Glatzer, Adrian Grenier Dual • Intermediate • #SHFTitUP 12:30 PM Driskill Hotel: Driskill Ballroom Search Is Dead: The Secret Sauce Behind Discovery We live in a world where search is dead. Consumers are most responsive to personal- ized, content-driven and curated experiences and are no longer as willing to take the time to search and discover new brands, products, music, etc. on their own. How is curated content impacting consumption patterns and purchase decisions? Hayley Barna, Katrina Lake, Ruzwana Bashir, Todd Yellin Panel • Intermediate • #RIPSearch 12:30 PM Driskill Hotel: Maximilian Create Your Own Media Brand Through Collaboration National Film Society co-founders Patrick & Stephen (who work with PBS Digital Stu- dios) share how they built their own media brand from scratch, using collaborations as a key strategy to growth and legitimacy. Stephen Dypiangco, Patrick Epino Dual • Intermediate • #filmcollab 12:30 PM Driskill Hotel: Jim Hogg Can You Spread The Virus? Figuring out what content will go viral is difficult, and most elements are out of your control, but it's important to remember that there are some elements that you can con- trol. In this core conversation we will talk about some of the most successful viral cam- paigns and how to cultivate and develop ideas that could lead to amazing viral content. Josh Jones-Dilworth Core Conversation • Intermediate • #viralcont 3:30 PM Driskill Hotel: Driskill Ballroom A Direct Distribution Odyssey-Indie Game: The Movie A first-hand look into two years of marketing & distributing the Sundance award- winning doc, Indie Game: The Movie. From crowdfunding through the long tail; the full cycle of a direct distribution success story. James Swirsky, Lisanne Pajot Dual • Intermediate • #OdysseyGame 3:30 PM Driskill Hotel: Jim Hogg TV Storytelling Adapted for Twitter Lincoln Lopez of Turner Entertainment and Fred Graver of Twitter share how Frank Darabont's Mob City and Spielberg's Falling Skies were adapted on Twitter for fan participation in TV storytelling. Fred Graver, Lincoln Lopez Core Converation • Intermediate • #FutureTV 3:30 PM Driskill Hotel: Maximilian Platforms vs. Publishers: A Big New Theory Suddenly the distinction between publishers and platforms on the web is hazy. Twitter is a publisher now? Gawker, a platform? Figuring out the difference reveals a lot about how content is made and consumed on the internet these days. These are existential questions, but the answers point to very practical strategies for making stuff that people might actually want to read and share, even pay for. Zach Seward Solo • Advanced • #platpub 5:00 PM Driskill Hotel: Driskill Ballroom The Golden Age of Drama on TV Viewers are finding a whole new world of drama on TV that was once only found in theatricals. With producers like Michael Bay, Howard Gordon, and Dreamworks now creating projects for TV, a panel of the entertainment industry's leaders from the action-adventure world would discuss how/why that has happened. David Eick, Hank Steinberg, Howard Gordon Panel • Intermediate • #TVgoldAge 5:00 PM Driskill Hotel: Jim Hogg Make or Buy? Is In-House Video Right for You? Today's companies are faced with the task of producing videos and new media. The question is, should you make a video or buy it? Many are making the shift to in-house video teams made up of not only of producers and video professionals, but marketers as well. This discussion will focus on the hows, whys, benefits, pros and cons of build- ing an in-house video team. Andy Garibay, Rene Lego Core Conversation • Intermediate • #FutureTV 5:00 PM Driskill Hotel: Maximilian A Texas Filibuster: How Streaming Politics Beat TV From negotiating rights to carry the Texas Senate proceedings to encoding the feed for YouTube, from juicing public interest with social media to converting livestream viewers to ongoing Tribune users. In this session, The Texas Tribune's chief innovation officer Rodney Giffs delineates the technology and tactics behind developing and scal- ing streams of live events. Rodney Gibbs Solo • Advanced • #tribstream TUESDAY, MARCH 11 9:30 AM Driskill Hotel: Driskill Ballroom MCNs: The Next-Generation Media Companies A new breed of companies are thriving on YouTube and gathering huge audiences. What will it take for these companies to truly crossover and how will they disrupt tra- ditional entertainment models? Re/code's Peter Kafka will interview media executive Ynon Kreiz of Maker Studios to discuss the future of online video. Peter Kafka, Ynon Kreiz Dual • Beginner • #maker FESTIVAL SESSIONS