Issue 68

Monthly newspaper and online publication targeting 18 to 35 year olds. The ultimate guide to the hottest parties, going out and having fun. Music, fashion, film, travel, festivals, technology, comedy, and parties! London, Barcelona, Miami and Ibiza.

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Page 39 of 47

40 Issue 68 / 2014 FASHION BEYONCÉ AND TOPSHOP JOIN FORCES - FINALLY! Beyoncé has come together with Top- shop CEO, Sir Philip Green, to create an exciting new sub label! No stranger to the high street, Beyoncé can be seen wearing her fave high street ensembles out and about, as well as posting her favourite Topshop out- fits to her 19 million follow- ers on Instagram.There- fore, it's not surprising that Queen Bey – superstar, mother and business wom- an - has joined forces with the global megastore and struck a 50-50 partner- ship for a new street wear brand called Parkwood Topshop Athletic Ltd, how- ever don't mistake this for just another Topshop-ce- leb collaboration. Green was keen to distin- guish this venture from other high-profile brand- celebrity collections on the market, noting that this is a "partnership" rather than a conventional collaboration. He said: "This is about building a brand and building a busi- ness — a separate, proper business, with separate overhead and a separate office". Where will this new 'Topy- oncé' office happen? Sir Phil has already suggested towards a New York HQ and they're looking to re- cruit a brand new team to turn it around in a year. The brand had been keen to start up an athletic subdi- vision for a while and who better to go into business with than a face (body) that can really get behind it. The superstar has said "I have always loved Topshop for their fashion creden- tials and forward thinking." The line is said to be drop- ping in stores as early as Autumn 2015 – date your diary people!

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