The digital version of the SXSW Film Program Guide is now available! Log into SXsocial and click on "SXSwag" to find yours today. Packed full of information, this guide is a must-read before leaving home, and a great resource on the ground.
Issue link: http://read.uberflip.com/i/648738
3 7 2 0 1 6 S X S W F I L M P R O G R A M G U I D E F i l m Fe s t i v l L o u n g e s SPECIAL EVENTS FILM FESTIVAL LOUNGES M ULT I-DAY LOUNGES A ND V EN UES SXSWesteros March 11–13 | 10:30 AM–5:00 PM March 14 | 10:30 AM–2:00 PM Old Antones Building, 213 W 5th St Game of Thrones ® will be hosting SXSWesteros at SXSW ® . Gatorade Fuel Lab March 11–13 | 10:00 AM–6:00 PM Brazos Hall, 204 E 4th St Gatorade Fuel Lab will showcase the latest in sports fuel innovation through an immersive expe- rience. To serve today's evolved athlete, Gatorade is combining new data about performance, nutri- tion and biomechanics. German Haus March 12–14 | 9:30 AM–2:00 AM March 16 | 9:30 AM–2:00 AM Lucille, 77 Rainey St Open on Saturday, March 12 to Monday, March 14 and Wednesday, March 16, the German Haus is the hotspot for all things Germany at SXSW. Come by day or night for daily tech shows, panels, showcases, parties, and networking events. Drinks and food galore. The Google Fiber Space March 11–20 | 11:00 AM–7:00 PM 201 Colorado St Come by the Fiber Space and check out the latest from Google! Take Fiber for a spin, demo Google VR, build what's next at our cloud studio, and try your luck with the Google Store's MegaClaw. The Memory Observatory: A Kodak Moments Experience March 12–15 | 10:00 AM–6:00 PM Austin Convention Center, 531 E 4th St Step inside a memory and go on a journey through the senses and the meaning of moments in the digital age. Directed by Marcos Lutyens. Lipton® Sparkling Flavor Lounge March 18–19 | 12:00 PM–6:00 PM E 6th St and Sabine St Lipton ® Sparkling Flavor Lounge is coming to SXSW on March 18th & 19th! Take a mid-after- noon snack break with NEW Citrus Green Tea fl avor infused with #tinybubbles and jump in the adult-sized Ball Pit. Brisk® Iced Tea March 16–17 | 12:00 PM–6:00 PM E 6th St and Sabine St Brisk Iced Tea will be launching a new product at SXSW on March 16 and 17. Be among the fi rst to try this bold new drink at 6th and Sabine St. Loacker Lodge Experience March 12–14 | 9:00 AM–6:00 PM The Driskill, 604 Brazos St Be transported to the region where Loacker Goodness is made, deep in the Dolomites Mountains in the South Tyrol Region. See, hear, smell and of course taste in this fun interactive experience. Experience Marriott Rewards March 16–19 | 9:00 AM–6:00 PM Austin Convention Center, 531 E 4th St Experience Marriott Rewards ® . Stop by for an exclusive SXSW music moment, brought to life with animated cinemagraph technology – and begin the adventure of membership: amazing hotel brands, brag-worthy perks, insider access to premier events and unexpected discoveries. Marriott Rewards X UMG Present #withtheband March 16–19 | Time TBD JW Marriott Stop by the JW Marriott Austin where Marriott Rewards is hosting daily showcases and activations that will get you so up close and personal with UMG artists that you feel like you're #withtheband. Mazda Express March 11–19 | 10:00 AM–6:00 PM Austin Convention Center, 531 E 4th St No need to hail a cab. Mazda's convenient shuttle service, Mazda Express, has you covered. Ride in comfort and style to any SXSW location. Save time by pre-registering or sign up at the ACC. Mazda Lounge March 11–19 | 9:00 AM–6:00 PM Austin Convention Center, 531 E 4th St Get inspired, get connected, or just chill at the Mazda Inspiration Lounge in the ACC. Mazda will provide unique experiences, charging stations, giveaways, and more! Plus, attendees can register for the Mazda Express shuttle service. McDonald's Lounge March 11–15 | 9:00 AM–5:00 PM Austin Convention Center, Room 10C 531 E 4th St Join us at the McDonald's Lounge for fi reside chats, networking and more. Explore the future of innova- tion with one of the world's most iconic brands, and see what the Golden Arches are cooking up next. McDonald's Loft March 11–15 | 10:00 AM–7:00 PM March 16–19 | 12:00 PM–12:00 AM Textile, 310 E 3rd St Come hang at the McDonald's Loft, where we'll be serving up more than just our World Famous Fries. Relax, recharge and grab a bite to eat while listening to live music and more.