The digital version of the SXSW Film Program Guide is now available! Log into SXsocial and click on "SXSwag" to find yours today. Packed full of information, this guide is a must-read before leaving home, and a great resource on the ground.
Issue link: http://read.uberflip.com/i/648738
FILM CONFERENCE 9 6 S X s p o r t s s x s w. c o m FILM CONFERENCE FILM CONFERENCE C O N V E R G E N C E T R A C K SXSPORTS FRIDAY, MARCH 11 SUNDAY, MARCH 13 FOUR SEASONS AND AUSTIN CONVENTION CENTER FRIDAY 11:00 AM FOUR SEASONS BALLROOM CD . . . . . . . . . . . . . . . . . . PANEL Chec Online for Session Scheduled t this Time Things Change! Check schedule.sxsw. com, the digital program guide at sxsw. com/filmguide or the SXSW GO app to find updated information about what will be scheduled here. We're sure it'll be something really cool that you won't want to miss, whatever it is! BALLROOM AB . . . . . . . . . . . . . . . . . PANEL Keeping the Buzz Going After the Crowd Goes Home The biggest off-the field challenge for nearly every Olympic champion is to figure out how to remain relevant in the intervening years between sport's biggest quadrennial spectacle. In a year when women are expected to carry the US team, runner Sanya Richards-Ross is likely to become fixtures this summer. How can Olympic athletes capitalize on their spotlight after the flame goes out in Rio? Matthew Futterman, The Wall Street Journal; Journal; Journal Sanya Richards-Ross SAN JACINTO . . . . . . . . . . . . . . . . . . . PANEL Problem Solvers: The Future of Sports, from the Future Genertion You'll never forget your earliest experience at a sporting event. That's because sport's powerful emotional undercurrents are established so early in life. So why is the industry not trying harder to understand what kids really want? Through rich and humorous kids-only conversation, this session will inform and inspire decision-makers with insights that can be leveraged to drive impact. 12:30 PM AUSTIN CONVENTION CENTER BALLROOM EFG . . . . . . . . FEATURED SESSION Courtside with NBA Commissioner Adm Silver During his SXsports featured interview, NBA Commissioner Adam Silver will discuss the league's position within a constantly changing media universe. He will speak to the ongoing shift in fan consumption, the league's opportunities for future growth and the NBA's modern approach to content sharing and distribution among fans. #NBACommish Adam Silver, NBA; Andrew Sorkin, CNBC FOUR SEASONS BALLROOM AB . . . . . . . . . . . . . . . . . PANEL Chec Online for Session Scheduled t this Time Things Change! Check schedule.sxsw. com, the digital program guide at sxsw. com/filmguide or the SXSW GO app to find updated information about what will be scheduled here. We're sure it'll be something really cool that you won't want to miss, whatever it is! BALLROOM CD . . . . . . . . . . . . . . . . . . PANEL ELEAGUE: Esports Goes Minstrem Esports has taken the world by storm – what was once considered a niche hobby is now a serious sport with a sought-after fan base. With estimates that esports fan numbers now rival the those of traditional sports, brands and investors are moving into the space like never before. Hear from experts in the industry about the opportunities, challenges and ways to win this audience for the long term. Rick Fox, 1744Entertainment; Tobias Sherman, WME/IMG; Craig Barry, Turner Sports SAN JACINTO . . . . . . . . . . . . . . . . . . . PANEL Going Globl: Ting British Sports Brnds Abrod There's never been a better time to be a British export. But does the same apply in sports? How can you take a symbol of national sporting pride and turn it into something the world understands and cares about? Four British institutions share the tale of how they have gone global, using digital to reach multiple territories in multiple languages, yet remain quintessen- tially British. Alexandra Willis, The AELTC Wimbledon; Richard Ayers, Seven League; Ben Gallop, BBC Sport; Chris Harris, Arsenal Football Club 2:00 PM BALLROOM CD . . . . . . . . . . . . . . . . . . PANEL Dude, Where's M Pr? Ming Virtul Relit Golf With picturesque venues that change every week, an abundance of data and individuals competing, professional golf is uniquely positioned among sports for virtual reality. At this stage in VR, the pace of the game is another benefit, bringing action to viewers while also ensuring they can easily follow along. This panel will explore the takeaways (and pitfalls) in producing PGA TOUR golf in VR. PGA TOUR golf in VR. PGA TOUR Alex Lindsay, Pixel Corps; Sloane Kelley, PGA TOUR; TJ Won, Oculus VR BALLROOM AB . . . . . . . . . . . . . . . . . PANEL How Sports Cn Slow Innovtion Sports are one of humanity's most rigorous laboratories for innovation. But in many ways, sports can be fundamentally conservative when it comes to new technologies. From training tools that track a player's fitness to media platforms that open up new ways to connect, athletes, teams and leagues constantly balance the tension between cutting edge development and the risks associated with change. Kenny Lauer, Golden State Warriors; Mark McClusky, WIRED; WIRED; WIRED Shona Halson, Australian Institute of Sport SAN JACINTO . . . . . . . . . . . . . . . . . . . PANEL Old Sports, New Life: Outdoor Culture in Cities Outdoor recreation has ceased to be a fringe community of rock climbers living out of their cars and has moved into the mainstream, reaching what seems to be the opposite of wilderness: our cities (and of course the millennial culture-makers that reside there). Hear from experts at the forefront of connecting the outdoor industry with its growing urban base. #outdoorsSX Abigail Wise, Outside Magazine; Alyssa Ravasio, Hipcamp; Scott McGuire, The Mountain Lab; Sarah Knapp, OutdoorFest 3:30 PM SAN JACINTO . . . . . . . . . . . . . . . . . . . PANEL Chec Online for Session Scheduled t this Time Things Change! Check schedule.sxsw. com, the digital program guide at sxsw. com/filmguide or the SXSW GO app to find updated information about what will be scheduled here. We're sure it'll be something really cool that you won't want to miss, whatever it is! BALLROOM AB . . . . . . . . . . . . . . . . . PANEL The Robo-Athlete: From Averge Joe to Super Humn Sports leagues are cracking down on performance enhancing drugs (PEDs) to level out the playing field among athletes and keep them safe from dangerous side effects. Now, technology has found its way into sports with innovations that are improving performance and creating super human athletes through VR-simulated activity and wearable tech. Will technology become the new PED? #robolympic Tom Taylor, Sports Illustrated; Sports Illustrated; Sports Illustrated Sky Christopherson, OAthlete; Rebecca Rusch, Rusch Relations; Shaz Kahng, OMsignal BALLROOM CD . . . . . . . . . . . . . . . . . . PANEL Virtul Footbll is the New Relit Arkansas football head coach Bret Bielema, USA TODAY sports reporter USA TODAY sports reporter USA TODAY George Schroeder and STRIVR cofounder Derek Belch will lead a discussion about and demonstration on how virtual reality is being used to improve elite football players. This is a huge trend, and these are the early innovators. How's it being used to change football? What about other sports? What are the possibilities? #VRfootball George Schroeder, USA TODAY; USA TODAY; USA TODAY Derek Belch, STRIVR; Bret Bielema, University Of Arkansas 5:00 PM BALLROOM AB . . . . . . . . . . . . . . . . . PANEL PBR: The Originl Extreme Sport Goes Minstrem With over 300 events each year attended by three million people and television viewership reaching more than half a billion households in fifty countries, professional bull riding is one of America's fastest growing sports. Hear from industry execs and PBR athletes about modernizing an iconic brand in a way that brings new fans and keeps core customers energized, while appealing to the young and old, rural and urban, alike. Bonner Bolton, Professional Bull Riders; Leah Garcia, PBR; Sean Gleason, Professional Bull Riders; Justin McBride BALLROOM CD . . . . . . . . . . . . . . . . . . PANEL Understnding Supporter Culture in MLS All sports teams have passionate fans, but soccer supporters are different. Going to hangars to create tifo displays. Fundraising for a fellow member who is down on his or her luck. You have the color, the singing, the drums, the electricity, the fervor, the march to the match. You see chanting and moving in unison, trying to will their club to victory, but what goes on behind the scenes? Corey Furlan, Sons of Ben; Jennifer Muller, Empire Supporters Club; Sean Dane, Kansas City Cauldron; Brian Dunseth, Bumpy Pitch