The digital version of the SXSW Film Program Guide is now available! Log into SXsocial and click on "SXSwag" to find yours today. Packed full of information, this guide is a must-read before leaving home, and a great resource on the ground.
Issue link: http://read.uberflip.com/i/648738
FILM CONFERENCE 1 0 1 2 0 1 6 S X S W F I L M P R O G R A M G U I D E S X s t l e SXSTYLE FILM CONFERENCE FILM CONFERENCE CONTINENTAL 3 . . . . . . . . . . . . . . . . . PANEL A Personl Shopping Experience (Minus the Person) The online fashion retail landscape is rapidly changing with personalization and convenience highly prized for busy consumers. With new technology, startups are marrying personalization and convenience to provide a highly customized – and fun – online shopping experience. Get tips from the pros to join the new frontier. Eliza Brooke, Fashionista.com; Orkun Atik, Mona; Ruth Hartman, LeTote; Oliver Lubin, thredUP 3:30 PM CONTINENTAL 3 . . . . . . . . . . . . . . . . . . DUAL AI nd Your Shopping Hbit In this session, ecommerce experts from Zappos and Pinterest will explore how machine learning has transformed the shopping experience and made it easier than ever to predict customer's preferences even before the consumer recognizes them. The uber-curated shopping experience has shaped consumer expectations and engineers are constantly reimagining ways to personalize experiences at scale. #RetailAI Aki Iida, Zappos Labs; Michael Yamartino, Pinterest CONTINENTAL 1-2 . . . . . . . . . . . . . . . . . DUAL Tpping into n Ignored Mret What do you do when someone tells you you're fighting a losing battle? That your so-called market does not exist? Learn how young apparel brand, Machines For Freedom, has tapped into an underserved market by ignoring industry hype and focusing on observations within a niche community of women athletes. Anna Maria Diaz-Balart, Pretty.Damned. Fast; Jennifer Hannon, Machines For Freedom 5:00 PM CONTINENTAL 3 . . . . . . . . . . . . . . . . . PANEL The New Brnders: A New Clss of Retilers The new media stars who are extending their brands beyond a social profile have zeroed in on the importance of knowing your customer. Instead of trying to be all things to everyone, they have built loyal followings by defining a niche and finding a way to stand out in the saturated world of fashion content. Have big retailers lost their ability to connect emotionally with their customers? Kristan Glass, Trunkist; Karen Harvey, Fashion Tech Forum; Mike Knapp, Shoes of Prey CONTINENTAL 1-2 . . . . . . . . . . . . . . . . PANEL Soft Werble Technolog for Fshion Wearable technology is a rapidly growing industry. However, design and stylistic implementations have been, to date, limited by "hard" technologies. Soft tech offers solutions and provides designers with a new tool to easily incorporate the advantages of wearable tech without compromising their artistic vision. #softspot Ben Cooper, VF Corp Global Innovation; Dan Steingart, Princeton University; Mikko Malmivaara, Clothing+ Powered by Jabil; Sabine Seymour, Moonlab Inc SUNDAY 11:00 AM WESTIN AUSTIN DOWNTOWN CONTINENTAL 1-2 . . . . . . . . . . . . . . . . . DUAL Acceptnce Revolution: Fshion's New Bod The fashion industry is in the middle of an acceptance revolution. Models of all shapes, sizes and gender identities aren't just being acknowledged – but celebrated. At the forefront of this revolution is model Ashley Graham who is reaching a new generation of young women who have the ability to reshape the national conversation around size and beauty. Joe Zee, Yahoo Style; Ashley Graham CONTINENTAL 3 . . . . . . . . . . . . . . . . . PANEL Heds & Herts: Consumer Enggement Where It Counts As the proliferation of online purchasing puts a global marketplace in everyone's palm, how and why do select products emerge from the paralyzing pack of choices into the pantheon of "it" brands, whether for a fleeting moment or for generations? #dinnerprty Christina Binkley, The Wall Street Journal; The Wall Street Journal; The Wall Street Journal James Thompson, Evoke Neuroscience; John Box Bricker, Gensler; Melody Lee, Cadillac 12:30 PM CONTINENTAL 3 . . . . . . . . . . . . . . . . . . SOLO Future of Retil: STORY nd the New Prdigm Relying on an ever-changing narrative, STORY, the NYC concept shop, has built a reputation as one of the most innovative new business models in retail and media. Drawing on case studies and examples from across the industry, Rachel Shechtman will discuss the future of retail as it relates to the store's three pillars: content, commerce and community as well as the new, experience-grounded paradigm. Rachel Shechtman, STORY CONTINENTAL 1-2 . . . . . . . . . . . . . . . . PANEL Wht's More Importnt: Fshion or Impct? In slow fashion, great style comes with a great story. The company story sets the tone. But should it define the brand? Or should the company's products be its claim to fame? How can we tell the story while highlighting both fashion and impact? With a growing number of digital platforms, how do you pick and utilize channels that will elevate products and narratives? Barrett Ward, FashionABLE; Brittany Merrill Underwood, Akola Project; Kirsten Dickerson, Raven and Lily; Miki Agrawal, THINX 3:30 PM CONTINENTAL 1-2 . . . . . . . . . . . . . . . . . DUAL Gen Z: The Most Influentil Consumer Gen Z is shaping up to be very influential in the retail sector. Their attitudes are different from previous generations when it comes to shopping. Retailers are molding the consumer experience to meet these trends. Explore how retailers are creating omni-channel shopping experiences. We'll share insights from primary retailers, including how content is being brought into the shopping experience. Anna Fieler, POPSUGAR Inc; Jae Kim, Kik CONTINENTAL 3 . . . . . . . . . . . . . . . . . PANEL The Inner Snctum — Tech in the Fitting Room Fashion's love/hate relationship with technology and retailers' headlong push to be omni-everything has finally opened up the fitting room – style's inner sanctum – to the digital world. What does the connected fitting room mean for fashion's future? An examination and exploration with WWD deputy managing editor Evan Clark, Avametric representative and Oak Labs founder and Ebay alum Healey Cypher. Evan Clark, Women's Wear Daily (WWD); Healey Cypher, Oak Labs, Inc.; Ari Bloom, Avametric 5:00PM CONTINENTAL 3 . . . . . . . . . . . . . . . . . . DUAL Humnizing Your Brnd Outdoor Voices' Founder/CEO Tyler Haney will discuss how a new generation of brands are driven by the goal of making industries less intimidating and more approachable. Tyler Haney, Outdoor Voices CONTINENTAL 1-2 . . . . . . . . . . . . . . . PANEL Wh Art Needs Science: Fshion & Tech's Future How can innovations in tech change the way that the fashion industry constructs, creates, and markets clothing? Conversely, how can the arts influence the tech space, especially when it comes to educating future innovators and inspiring more young women to be the makers of tomorrow? Coco Rocha; Maddy Maxey; Kate Parker, Google/Made with Code; Connie Wang, Refinery29