The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
AUSTIN CONVENTION CENTER, LV. 1 DESIGN + DEVELOPMENT, KEYNOTE SPEAKERS AND FEATURED SESSIONS 4th Street American Airlines Lounge Chevy Lounge AT&T Lounge General Store Keynote and Featured Sessions DESIGN AND DEVELOPMENT, KEYNOTES, FEATURED SESSIONS Esurance Lounge Exhibit Hall 5 Trade Show Service Yard Trinity Street Red River Street Exhibit Halls 3&4 ELLA BEN-UR Film Theatre Exhibit Hall 2 m Registration & Check-in 500 EAST CESAR CHAVEZ STREET DESIGN + DEVELOPMENT Always a cornerstone of the SXSW Interactive Festival, this is where the savviest of digital creatives come together to share tools, tips and technologies. These sessions will reflect on usability, UX design, application programming interface, and more. VENUE HIGHLIGHTS What���s So Funny About Innovation? Saturday, March 9: 5:00pm | Ballroom A Successful innovations can seem counter-intuitive at first. So, if logic often fails, how do you create valuable brands, products and services? Like brands, stand-up comedians have to deliver innovative thinking. What lessons can we learn from the deliberately counter-intuitive comedy industry? Join Paul Valerio (Method) and Baratunde Thurston (Cultivated Wit) for a Q&A on comedy and innovation.�� The Best Interface is No Interface Sunday, March 10: 11:00am | Ballroom A Many believe the future is in screens. They���re wrong. It���s time to kill the interface. Because when we think only in screens, we design based upon a model that is inherently unnatural. Let���s explore a better path: No UI, a design methodology that aims to produce a radically simple technological future without digital interfaces. Filmmakers Lounge Exhibit Hall 1 PepsiCo Lounge 1 w Ballroom A Ballroom BC m East 1st (Cesar Chavez) Street Rotunda The Future of Location: From Social to Utility Monday, March 11: 12:30pm | Exhibit Hall 5 ASHLEY GOOD People are no longer satisfied with a static map. They want a personalized experience that tells them what���s going on and why they should care. Foursquare Explore and Radar draw on the wisdom of big data to surface personalized recommendations and help people navigate the world. CEO Dennis Crowley will talk about how location-based services have evolved, and what���s coming in the decade ahead.�� Fools Fear Failure: Designing Better Ways to Fail Tuesday, March 12: 12:30pm | Ballroom BC It���s well known that failure is sticky; people learn better from stories of failure than they do from success stories. Yet, in the social sector, failure is rarely discussed. This panel asks: how might we use our skills as designers to create a new mindset in the social sector that says, ���I failed and here���s the story of how it happened?��� BARATUNDE THURSTON PAUL VALERIO SXSW 2013 Interactive Festival | 115 PROGRAMMING Circus Mashimus w