The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
SABINE SABINE TENT Mobile Saturday: Location, Location, Location DAVIS ST RAINEY STREET 5:00 PM Jeremy Black, Kevin Murphy, RJ Taylor Panel | Intermediate | Entrepreneurialism + Business | #MobileSat BIERCE ST. This demonstration focuses on ways to utilize emerging technologies and devices to reach your target, focusing on practices in digital and social media. And show the future for your smart phones, tablets and other devices. H NORT Aaron Smith, Glenn Stansbury, Maani Safa, Scott Mills Panel | Intermediate | Design + Development | #DetroitLab RI V ERS IDE 3:30 PM Wanderlust DRI VE Automotive Data & the Future of Driving Where are cars and trucks headed next? This panel will discuss emerging automotive trends in design and technology. And more importantly, we���ll help you to make sense of it all to prepare you for the future of driving. Sheryl Connelly, Thomas Fellger Panel | Intermediate | Social + Relationships | #AutoData 5:00 PM Wanderlust The New Screen for Marketing You find yourself being marketed on your laptop and on your tablets and smart phones. And as the channels for delivering the message has evolved, so has the message itself. This panel will discuss how new media is changing the face of advertising. And how marketers are keeping up. Douglas Stovall, Jim McArthur Panel | Entrepreneurialism + Business | #NewScreen SATURDAY, MARCH 9 �� PRESENTED BY URBAN AIRSHIP 9:30 AM Wanderlust Mobile Saturday: Seamless Customer Experiences Wanderlust Emerging Media & Devices IH 35 Consumers are starting to manage every aspect of their lives from their mobile devices. Retailers are moving from showrooming fears to actively engaging mobile consumers to win their business in and out of the store. Learn how companies are taking action to drive mobile commerce today, instead of waiting for the elusive mobile wallet to appear. SOUTHBITES Aaron Emigh, Christopher Mason, Joe Beninato, Wendy Bergh DRISKILL ST Panel | Intermediate | Entrepreneurialism + Business | #MobileSat FRIDAY, MARCH 8 �� PRESENTED BY TEAM DETROIT 2:00 PM Wanderlust Mobile Saturday: Retail Is Going Mobile 100 FOUR SEASONS Palm Park 3:30 PM S CESAR CHAVEZ STREET Wanderlust: 206 East 4th Street SXCYCLES Special Events and Partner Programming RADISSON TOWN LAKE Location. Location. Location - Leveraging Geolocation & Geofences to learn from your customers and inspire engagement: In this session we share insights on how marketers need to change their brains when it comes to campaigns so that this power is wielded in the right way in order to build loyalty, not annoyance. Ben West, Coleen Carey, Peter Roybal, Roe McFarlane Panel3RDIntermediate | Entrepreneurialism + Business | #MobileSat | ST Wanderlust Mobile Saturday: Re-Imagine Everything The rise of apps with rich, immersive experiences, and the incredible things they can do, is leading the reimagination of almost every industry today. In this session, we���ll explore why getting an app on millions of phones is fast becoming the strategy of the smartest businesses today, and massively changing businesses. Brandon Lucas, Mark Shaffer, Scott Kveton, Scott Michaels Panel | Intermediate | Entrepreneurialism + Business | #MobileSat 11:00 AM Wanderlust SUNDAY, MARCH 10 �� PRESENTED BY HILL + KNOWLTON HOLLY STREET RIVER ST. 9:30 AM LAMBIE ST. Wanderlust Data, Storytelling and Breaking Through the Noise Our panel will take the audience through an exercise to create a ���client,��� build a story and develop a plan to demonstrate how a brand can tell a story in an impactful way. A moderator will pull creative ideas from the audience and develop a strategy to give that story a greater chance of breaking through the noise. Dustee Jenkins, Gary Goldhammer, Ashley Brown, Jon Steinberg Panel | Intermediate | Content + Distribution | #BrandStory 11:00 AM Wanderlust Journalism by #s: Data Will Change Nature of News The advent of the Web marked the best and worst of times for journalism: Hyper-local and citizen news, the decline of print and rise of pay walls, reporters learning new skills as well as learning how to be ���brands.��� The transformation has been unprecedented and the industry���s future has never been more promising, if not uncharted. James Grimaldi, Laura Sturaitis, Liv Buli Panel | Advanced | Content + Distribution | #ByNumbers 12:30 PM Wanderlust How Self-Tracking Geeks are Shaping our Future Within large organizations, the idea of measuring specific data to chart progress is not a new concept, but there is a growing trend of individuals using data driven metrics to improve their daily lives. Peter Zandan, Gary Wolf, Lisa Kennedy, Sonny Vu Panel | Advanced | Culture + Entertainment | #selftrack 3:30 PM Wanderlust Big Data Democracy: The Rise of Analytics In this panel, top political and technological minds will discuss how mining and analyzing "Big data" helps predict - extremely accurately - the behaviors of constituents and the electorate. Our panel will focus on new trends in political data analysis. It will also look ahead, predicting how data will continue to influence the political landscape. Mark McKinnon Panel | Advanced | Government + Civic Engagement | #BigDataDem Mobile Saturday: Loyalty in the Pocket Loyalty in the pocket - Why winning the hearts and minds of your customers matters more than ever in a connected consumer world: We���ll dive in and discuss how delivering amazing experiences will help keep your brand always near and dear. Brent Hieggelke, Dana Kruse, Michael Griffith, Tina Prause Panel | Intermediate | Entrepreneurialism + Business | #MobileSat SXSW 2013 Interactive Festival | 91 INTERACTIVE EVENTS AUSTIN CONVENTION CENTER 700 12:30 PM Wanderlust E 300 4TH STREET 600 AVEN U 400 500 100 2ND STREET Brush Park E A ST SAN JACINTO BRAZOS WANDERLUST 3RD STREET 400 TRINITY STREET 300 200 200 RED RIVER STREET 5TH STREET 100 100 NECHES STREET 500 HILTON PARTNER PROGRAMMING AT WANDERLUST GARDEN INN CONGRESS AVENUE Y 6TH STREET DRISKILL HOTEL