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AUSTIN CONVENTION CENTER: LEVEL 4 12:30 PM Room 12ab 3:30 PM Is There a West vs. East Journo Battle Brewing? Check Online for Session Scheduled in This Timeslot In order to ���make it��� in the media, it seems to be a given that one must spend time out East. With politics and finance centered in NYC and DC, the East has been the media capital. But the digital era has redefined boundaries. Is there a newly emerging ���Western��� voice? Is the East Coast journalism power structure losing its grip as the place to make an impact? Sponsored by the Knight Foundation. Adam Rogers, Dylan Byers, Maria Streshinsky, Scott Stossel Panel | Intermediate | Content + Distribution | #EastVSWest Things change! That's what websites are for. Check our online schedules at schedule.sxsw.com or SXSW GO, our super-handy mobile app, to find information about what will occur in this room at this time. We bet it'll be really cool, whatever it is! Panel | Beginner | Culture + Entertainment | #Schedule 12:30 PM Room 18abcd Modern day journalism industry struggles are the same problems nonprofit journalism institutions have been tackling for years. Learn how to produce high-quality work, raise funds, engage the public and get noticed on the cheap. Sponsored by the Knight Foundation. Cherilyn Parsons, Jonathan McNamara, Meghann Farnsworth, Tanya Erlach Panel | Advanced | Content + Distribution | #grantmenow How Tech Companies Should Pitch Hollywood What does a Hollywood studio look for in a technology provider? As senior digital executives at Warner Bros. Entertainment, Hiram Norman and Bob Mohler get hundreds of queries per year from B2B technology vendors. Hiram and Bob will lay out their methodology for evaluating proposals, and give critical success tips to startups looking to be in business with major media companies. Bob Mohler, Hiram Norman Duall | Advanced | Content + Distribution | #PitchHwd 1:00 PM Ballroom G Get Agile! Scrum for UX, Design & Development Applying Scrum changes the day-to-day reality of agencies dramatically. If done well, it improves output and profitability like crazy. However, for agencies, Scrum dynamics are radically different from in-house design and development teams. Our leading Dutch design agency, Fabrique, has built up over 35,000 hours of Scrum experience since 2008. It���s time to share and show our best-kept secrets. Pieter Jongerius Book Reading | Advanced | Design + Development | #getagile 1:30 PM Ballroom G This Book Is About Travel Andrew Hyde spent the last two years on the road traveling to 15 countries with only a backpack, his book is a collection of stories as a critique of the world of modern travel. He will talk about his travels, self publishing, his passion for writing, startups, etc. He will open up the black box of the number of books he has sold, the royalties of each online service and what actually sold books. Andrew Hyde Book Reading | Intermediate | Entrepreneurialism + Business | #15travel 3:30 PM Ballroom D The Future of Porn PROGRAMMING Turning MakeLoveNotPorn.com into a business and bringing it to life as MakeLoveNotPorn.tv - ���Pro-sex. Pro-porn. Pro-knowing the difference��� - has made Cindy Gallop passionate about the opportunity for the porn industry to reinvent itself & its business model; the opportunity for technology to change the world through sex; and the huge barriers society is putting up to both. Cindy Gallop Featured Session | Advanced | Culture + Entertainment | #futureporn 3:30 PM Ballroom EF How to Keep EFF & the ACLU Off Your Ass Make no mistake, privacy is not dead. Privacy snafus still make big headlines, so messing up could put your company smack in the middle of a PR disaster. Hear from two top people that tech reporters call when there���s a new product that has everyone talking���the media relations directors of EFF and the ACLU of Northern California. They���ll tell you how to plan ahead to avoid privacy & PR nightmares. Rebecca Farmer, Rebecca Jeschke Dual | Intermediate | Content + Distribution | #PRivacy 3:30 PM Ballroom G Room 12ab Nonprofit Journalism: Survival of the Scrappiest 3:30 PM Room 18abcd Comedy Tech: How Funny Stuff Shapes Our Future Reach beyond cat videos and memes to see how behavioral scientists, journalists, a roboticist, and her robot are advancing our understanding of the world by tapping in to your funny bone and developing the algorithms that may be the key to unlocking The Humor Code. All this, AND the first robotic comic ever to perform at SXSW! Alf LaMont, Heather Knight, Joel Warner, Peter McGraw Panel | Intermediate | Content + Distribution | #ComSci 5:00 PM Ballroom D Present Shock: When Everything Happens Now Life today is live, real-time, and always on. It's not a mere speeding up, but a shift to a persistent presentism: everything pinging everything, all the time. This talk is about the new "now," how to develop for it, how to create content for it, how to do business in it and, most of all, how to live in it. Also, book signing with advance SXSW-only copies. Douglas Rushkoff Featured Session | Advanced | Culture + Entertainment | #rushkoff 5:00 PM Ballroom EF The Information Diet Humans are wired for scarcity, living in a land of abundance. When we started living in a world of cheap and abundant food, that's caused obesity. What happens when we live in a world of cheap and abundant information? The new economics of ignorance, how to cope, and what to do about it. Clay Johnson Featured Session | Advanced | Work + Career | #infodiet 5:00 PM Ballroom G Amazing Things Will Happen ���Amazing Things Will Happen��� is the best-selling book from C.C. Chapman that shares how to live a successful and happy life. C.C. Chapman Book Reading | Intermediate | Work + Career | #amazingCC 5:00 PM Room 12ab NewsBots As maker culture and hardware hackers merge the physical and the digital in new ways, this panel explores the potential for Internet-enabled things to help humans to gather, distribute, and understand news. Sponsored by the Knight Foundation. Colleen Macklin, Dan Sinker, Sean Bonner Panel | Beginner | DIY, Hacker + Maker | #newsbots 5:00 PM Room 18abcd How TV & the Internet Are Converging on TMZ How to program for the convergence of the Internet and television. In 5 years both mediums will be obsolete. The box we have at home ��� call it Intervision ��� will service our appetite for entertainment and information, and there will be no need to distinguish between TV and online. I'd like to share our experience in creating Intervision programming for the future. Harvey Levin Solo | Intermediate | Content + Distribution | #TMZ 134 | SXSW 2013 Interactive Festival