The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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AUSTIN CONVENTION CENTER: LEVEL 4 Ballroom G The Sketchnote Handbook Mike Rohde Book Reading | Intermediate | Design + Development | #Sketchnote SUNDAY, MARCH 10 11:00 AM Ballroom D Conscious Capitalism: Liberating the Spirit of Business Conscious Capitalism has businesses operating from a sense of higher purpose while prospering financially & also generating other critical forms of value for all stakeholders. John Mackey, co-founder & co-CEO of Whole Foods Market, will talk about this new movement & how it must serve as the foundation of an enterprise for long-term success, and how to integrate it into a new business. John Mackey Featured Session | Advanced | Entrepreneurialism + Business | #conscious 11:00 AM Ballroom EF Current Trends at SXSW Interactive With so much going on at SXSW each day, it���s easy to miss some important bit of information that could end up changing the world. Join SXSW senior staff and special press guests to get their take on the important events, the hottest trends, and the most inspirational moments to come out of the event as it���s happening. Anjali Mullany, Hugh Forrest, Stephanie Burns Panel | Beginner | Late Break | #SXSWRecap 11:00 AM Ballroom G Putting Customers at the Center of Your Business Customers��� perceptions have a profound impact on business metrics ranging from brand equity and customer loyalty to increased revenue and cost savings. To reap these benefits, companies need to get serious about the way they define, implement, and manage the customer experience ��� and marketers need to set realistic expectations with customers about what the organization can actually deliver. Kerry Bodine Book Reading | Intermediate | Entrepreneurialism + Business | #OutsideIn 11:00 AM Room 12ab Pitchforks & Printed Electronics Interactive Newsprint brings together together communities, technologists, researchers and professional journalists to develop and test a new way of telling stories using paper that connects to the internet. This project disrupts the flow of news and information to purely online or portable web based platforms to offer a more widely accessible and sustainable series of alternatives. Garrett Goodman, Paul Egglestone, Tom Metcalfe Panel | Intermediate | Content + Distribution | #digiprint 11:00 AM Room 18abcd Shooting, Producing, Selling: Secrets of Web TV We'll talk with the VP of HGTV.com, one of Bravo's web TV filmmakers, and two web TV hosts to tell you what the forecast looks like for web video. We'll also address practical concerns, like: How do you package your web video series? Should you pitch it to a media company? We'll discuss both success stories and flops, arming you with information you need to embark on your own web video project. Camille Styles, Christian Remde, Jillian St. Charles Panel | Beginner | Content + Distribution | #webtv 11:30 AM Ballroom G Phoenix Project: A DevOps Novel About IT Winning "The Phoenix Project" is a novel, inspired by Dr. Eliyahu Goldratt���s book ���The Goal.��� Bill Palmer is an IT manager at Parts Unlimited, who must deliver the new IT initiative, already late and over-budget. Bill has ninety days to save the project or IT will be outsourced. With the help of The Three Ways, Bill learns that IT has more in common with a manufacturing floor than he ever imagined. Gene Kim Book Reading | Intermediate | Work + Career | #devops 12:00 PM Ballroom G Contagious: Why Things Catch On Why do certain products and ideas go viral? Jonah Berger, Wharton professor and author of ���Contagious: Why Things Catch On,��� explains the 6 elements in word of mouth sensations. Based on a decade of original research, Jonah Berger will show you why The Tipping Point is only part of the story. Learn the things that any marketer can do to craft a compelling message that people will want to share. Jonah Berger Book Reading | Intermediate | Content + Distribution | #contagious 12:30 PM Ballroom D Go Fund Yourself Over five years and hundreds of thousands of campaigns have left CEO Slava Rubin and the rest of his Indiegogo team with mountains of real data from which to draw real conclusions and advice ��� what works and what doesn't for crowdfunding. Whether you���re a bootstrapped startup, a filmmaker or a musician, Slava will provide you with the tools to get your crowdfunding campaign over its goal line. Slava Rubin Featured Session | Intermediate | Entrepreneurialism + Business | #gogoSXSW 12:30 PM Ballroom EF Angry Nerds: Being Human in the Digital Age Video game development often comes down to a clash between two opposing forces: logic and emotion. From her ringside seat, an award-winning video game writer offers an insider���s take on the surreal world of videogame development ��� an industry where developers who dedicate their lives to machines reveal themselves to be all too human. Susan O'Connor Featured Session | Intermediate | Gaming + Game Dev. | #AngryNerds 12:30 PM Ballroom G Fake It! Your Guide to Digital Self Defense If there's one piece of advice to keep as much personal data to yourself as possible, it's this: FAKE IT and don't become a datasexual! This reading from the book "Fake It" recommends separating the professional You from the private You, using pseudonyms, aliases and fictitious data online to throw off the dataminers and databrokers. Pernille Tranberg, Steffan Heuer Book Reading | Intermediate | Community + Activism | #FakeIt 12:30 PM Room 12ab Physical Products & the New Distribution Model The old model of brand building and product distribution of physical goods has changed. As social channels become more efficient, creators can connect with consumers in new ways. Commerce and word-of-mouth can grow a brand quickly without tons of media spend. This conversation will showcase entrepreneurs who make tangible goods yet have used the internet in ways to create successful brands. Abe Burmeister, Colin Nagy, David Lange, Erica Cerulo Panel | Advanced | Content + Distribution | #newmodel 12:30 PM Room 18abcd Mythbusting: Engineering a Viral Video YouTube marketing expert and author of Video Marketing for Dummies, head of marketing for YouTube content powerhouse Machinima, and president of a premium global brand analyze the viral video equation. Critical issues discussed include content planning, digital strategy, metadata, seeding, humor, production, community, social, analytics, and YouTube. Bettina Hein, Eduardo Tobon, Kevin Doohan Panel | Advanced | Content + Distribution | #viralvid 1:00 PM Ballroom G The Unexpected Truth Behind Earning Trust In this interactive book reading, Rohit will offer an entertaining (and sometimes tragic) look at the rise of manipulation ... as well as how it happened. From the lessons of CIA body language experts to the secrets of the "lie doctor" - this session influenced by the #1 best selling book ���Likeonomics��� will offer a new hope for a bullsh*t-free future and what it will take to make it a reality. Rohit Bhargava Book Reading | Beginner | Culture + Entertainment | #nobull SXSW 2013 Interactive Festival | 135 PROGRAMMING 5:30 PM