The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
THE FOUR SEASONS HOTEL ENTREPRENEURIALISM + BUSINESS N San Jacinto Ballroom Ballroom Foyer Four Seasons Ballroom Trinity Street Up to Ground Floor The Black Box Lounge (in Stone���s Crossing) Ballroom Foyer Flash Flood! Good, Bad & Ugly Product Frenzies Saturday, March 9: 5:00pm | San Jacinto Ballroom CHRIS ABRAHAM Flash demand���a blindside hit to retailers who���ve no idea a product has suddenly become ���it.��� If you know it���s coming, flash demand rocks the bottom line. If you don���t, you drown. Hear how retailers are dealing with flash demand, including strategies to employ and technology to embrace.����Be better prepared for the impact of social media and the data deluge, and how to recover if it all goes bad. Walking distance from the Convention Center is 0.2 miles / 5 minutes. ENTREPRENEURIALISM + BUSINESS These sessions will focus primarily on the subjects of business-to-business, financial tech, and new enterprise. If you are an entrepreneur, executive, or consumer interested in best practices in business development, growth, and more, this is the place for you. All Keynote sessions will be simulcast live in any/all session rooms equipped with a projector and screen. VENUE HIGHLIGHTS The Black Box Lounge Four Seasons First Floor: Stone���s Crossing Connect and recharge with digital thinkers from leading organizations and see Fleishman Hillard���s exclusive ���Black Box��� nerve center in action, an innovative online intelligent monitoring system that displays meaningful content from big data in real time. The New API: Apps, Partners and Income Sunday, March 10: 5:00pm | Four Seasons Ballroom API as a term is moving beyond technical insiders. It stands for Application Programmer Interface, but that tends to get an eyes-glazed look, even from some otherwise geeky people. Maybe it needs a new definition: Apps, Partners and Income. The New API is about incorporating your business strategy into every aspect of your technical presence. CATHY CHOI Outsourcing & Offshoring Social Customer Service Tuesday, March 12: 11:00am | Four Seasons Ballroom Can businesses successfully outsource or offshore their online ���voice?��� Our panelists will weigh the business case for social media outsourcing, including the potential backlash from customers who discover that their tweets and Facebook Wall posts are being answered by agents halfway across the world. We���ll also offer practical next steps for taking social customer service to the next level. MIKE DAUBER ADAM DUVANDER SXSW 2013 Interactive Festival | 155 PROGRAMMING 98 SAN JACINTO BOULEVARD

