The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: https://read.uberflip.com/i/112539
THE FOUR SEASONS HOTEL 9:30 AM San Jacinto Ballroom Home Room A new addition to the 2013 lineup, SXSW Home Rooms are where you get the most current information about all the presentations, panels, and networking opportunities for the day ahead. SXSW Home Room also provides a great spot for you to connect, brainstorm and share ideas with other digital creatives attending the event. Meet Up | Beginner | Social + Relationships | #homeroom 11:00 AM Four Seasons Ballroom Consumer Data: Can I Get Satisfaction? Since the dawn of spam and server hacks, there has been trepidation on the part of the consumer in sharing their personal data, and with good reason. But, there is a way for consumers to leverage their data to his or her advantage. Many companies today are mining the data they capture about their customers, and chances are, whether they realize it or not, they are benefiting from it. Rick Orr Solo | Advanced | Entrepreneurialism + Business | #tabbedout 11:00 AM San Jacinto Ballroom The Secrets of Generation Flux Fast Company editor Robert Safian coined the term Generation Flux to describe both the chaotic times in which we are living and those who are best positioned to thrive. In this dynamic session, Safian-along with a cast of GenFluxers-will reveal the secrets to succeeding in an age of adaptation. Robert Safian Panel | Intermediate | Entrepreneurialism + Business | #GenFlux 12:30 PM Four Seasons Ballroom Outsourcing Startup Operations How to effectively outsource the boring parts of a startup to focus on what you do best: ship an amazing product or service.Detailed review of tools like Mechanical Turk, Elance, TaskRabbit and more based on my experience building Yipit's operations over the past 5 years. Jim Moran Solo | Intermediate | Entrepreneurialism + Business | #StartupOps 12:30 PM San Jacinto Ballroom The Secret Dangers of Online Influence Marketing Are you wasting time and money with influence measurement tools? This panel exposes tools like Klout and Kred for misleading that they are measuring influence, when they are only measuring popularity. They perform poorly in motivating action and behavioral change so basing decisions on these tools can be dangerous. Better focus for social media is building relationships and harnessing communities. David Armano, Debra Kaye, Ekaterina Walter, Jure Klepic Panel | Advanced | Entrepreneurialism + Business | #influencer 3:30 PM Four Seasons Ballroom Improve Your Business with Open Source Principles Open source has been an incredibly successful way to create and share software, and for some companies, it has also become a successful business model. Now openness is spreading to education, government, healthcare, and throughout our lives. Openness won because it's the best way to get your ideas heard, bring down costs, make the world a better a place, and still turn a profit. Ruth Suehle Solo | Intermediate | Entrepreneurialism + Business | #openbiz 3:30 PM San Jacinto Ballroom Can Ad Agencies & Brands Humanize Technology? 5:00 PM Four Seasons Ballroom The New API: Apps, Partners & Income API as a term is moving beyond technical insiders. It stands for Application Programmer Interface, but that tends to get an eyes-glazed look, even from some otherwise geeky people. Maybe it needs a new definition: Apps, Partners and Income. The New API is about incorporating your business strategy into every aspect of your technical presence. Adam DuVander Solo | Advanced | Entrepreneurialism + Business | #newapi 5:00 PM San Jacinto Ballroom Affinity, Intent & the War for Marketing Dollars Facebook has had nowhere near the same luck as Google in turning data into dollar, because unlike Google���s ���database of intentions,��� Facebook has unwittingly built a ���database of affinity.'Facebook nor marketers have managed to unlock or measure the value of this database of affinity. The question is: Who can find the hidden value in this database of affinity, and how will this change marketing? Nate Elliott Solo | Intermediate | Entrepreneurialism + Business | #datavalue MONDAY, MARCH 11 9:30 AM Four Seasons Ballroom When Bad Names Happen to Good Startups Dropped vowels. Extra Zs. Domains du jour. These namehacks may seem unique to digital startups. But the challenge they highlight has been around since the days of Scotch-guzzling ad execs: Naming���s hard. Take it from us. We���re Scotch-guzzling ad execs. We���ll go beyond SEOs and URLs to discuss the less tangible aspects of a great brand name���one that captures your story and inspires your target. Gary Backaus, Justin Dobbs Dual | Intermediate | Entrepreneurialism + Business | #goodnames 9:30 AM San Jacinto Ballroom Growing an Asocial Company in a Social World Social networks like Facebook or a Zynga game have phenomenal growth characteristics. Once you���ve on-boarded enough adopters, the returns are overwhelming. Drawing on lessons from Dropbox, the discussion will cover both high level strategy and specific tactics on growing a non-social network to millions of users. Chenli Wang, Thomas Carriero Dual | Advanced | Entrepreneurialism + Business | #dropbox 11:00 AM Four Seasons Ballroom The Art of the Acquisition: How to Sell a Startup This session will demystify startup M&A and provide you with an actionable game plan to position your startup for acquisition and negotiate a sale. We'll get our hands dirty with the mechanics of everything from how to identify and build relationships with strategic acquirers to how to negotiate the most favorable earn out terms once you have an offer. Geoff Lewis Solo | Advanced | Entrepreneurialism + Business | #justglew 11:00 AM San Jacinto Ballroom Negotiating Open Source As open source adoption goes mainstream, selling open source solutions often requires helping clients understand the advantages of and responsibilities in becoming part of the FOSS ecosystem as well as working out compatible intellectual property clauses. This session will present approaches for discussing open source with clients and negotiating GPL-friendly language. Tiffany Farriss Solo | Intermediate | Entrepreneurialism + Business | #FOSSRules Emerging technologies provide new modes of utility to users, but can they be leveraged as a canvas for creativity? Daring ad agency creatives say ���yes.��� The challenge for today���s ad industry is to imbue digital solutions with the same emotion-driving potency that a TV campaign has. But how do creatives approach this challenge? Do brands really think tech platforms can drive emotion like TV can? Debra Sandler, Simon Acton-Bond, Adam Bain Panel | Intermediate | Entrepreneurialism + Business | #humanize SXSW 2013 Interactive Festival | 157 PROGRAMMING SUNDAY, MARCH 10